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Report
Alcoholic Drinks in New Zealand
Market Direction I 2023-06-26 I 72 Pages I Euromonitor
The COVID-19 pandemic had a significant impact on on-trade sales of alcoholic drinks in New Zealand, with lockdowns and restrictions limiting the trading ability of on-trade outlets. Although the country has moved on from the pandemic and reopened its borders to tourists earlier than expected, the recovery in on-trade sales has been moderate and has not yet fully reached pre-COVID-19 levels. The delayed reopening of borders compared to other international markets, such as Australia, created a ce...
Euromonitor International's Alcoholic Drinks in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Alcoholic Drinks in New Zealand
Euromonitor International
June 2023
List Of Contents And Tables
ALCOHOLIC DRINKS IN NEW ZEALAND
EXECUTIVE SUMMARY
Alcoholic drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Summary 1 Number of On-trade Establishments by Type 2016-2022
TAXATION AND DUTY LEVIES
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 3 Research Sources
BEER IN NEW ZEALAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Premiumisation takes hold once again
Millennials drive growth in better-for-you beer
On-trade channel bounces back, but COVID-19 hangover prevents full recovery
PROSPECTS AND OPPORTUNITIES
CO2 shortage impacts local supply
Rising costs to drive further unit price growth
High levels of innovation expected to drive volume growth
CATEGORY BACKGROUND
Lager price band methodology
Summary 4 Lager by Price Band 2022
Table 17 Number of Breweries 2017-2022
CATEGORY DATA
Table 18 Sales of Beer by Category: Total Volume 2017-2022
Table 19 Sales of Beer by Category: Total Value 2017-2022
Table 20 Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 21 Sales of Beer by Category: % Total Value Growth 2017-2022
Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
Table 23 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
Table 26 Sales of Beer by Craft vs Standard 2017-2022
Table 27 GBO Company Shares of Beer: % Total Volume 2018-2022
Table 28 NBO Company Shares of Beer: % Total Volume 2018-2022
Table 29 LBN Brand Shares of Beer: % Total Volume 2019-2022
Table 30 Forecast Sales of Beer by Category: Total Volume 2022-2027
Table 31 Forecast Sales of Beer by Category: Total Value 2022-2027
Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
WINE IN NEW ZEALAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Value sales grow despite volume decline as rising costs are passed onto consumers
Champagne shines as a top performer
On-trade channel bounces back, but COVID-19 hangover prevents full recovery
PROSPECTS AND OPPORTUNITIES
Strong growth expected for non-alcoholic wines
Rising costs to drive further unit price growth
Improved harvest yield replenishes local wine stocks
CATEGORY DATA
Table 34 Sales of Wine by Category: Total Volume 2017-2022
Table 35 Sales of Wine by Category: Total Value 2017-2022
Table 36 Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 37 Sales of Wine by Category: % Total Value Growth 2017-2022
Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
Table 39 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
Table 42 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2017-2022
Table 43 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2017-2022
Table 44 Sales of Still White Wine by Price Segment: % Off-trade Volume 2017-2022
Table 45 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2017-2022
Table 46 GBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
Table 47 NBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
Table 48 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2019-2022
Table 49 GBO Company Shares of Champagne: % Total Volume 2018-2022
Table 50 NBO Company Shares of Champagne: % Total Volume 2018-2022
Table 51 LBN Brand Shares of Champagne: % Total Volume 2019-2022
Table 52 GBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
Table 53 NBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
Table 54 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2019-2022
Table 55 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
Table 56 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2018-2022
Table 57 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2019-2022
Table 58 Forecast Sales of Wine by Category: Total Volume 2022-2027
Table 59 Forecast Sales of Wine by Category: Total Value 2022-2027
Table 60 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
Table 61 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027
SPIRITS IN NEW ZEALAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Health and wellness trend boosts demand for non/low alcoholic drinks
Burgeoning interest in Mexican cuisine and culture benefits tequila (and mezcal) sales
International supply chain disruptions create opportunities for local craft brands
PROSPECTS AND OPPORTUNITIES
Increasing competition expected from RTDs
Growth opportunities for craft rum
Non-alcoholic spirits sales currently negligible, but expected to grow
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 5 Benchmark Brands 2022
CATEGORY DATA
Table 62 Sales of Spirits by Category: Total Volume 2017-2022
Table 63 Sales of Spirits by Category: Total Value 2017-2022
Table 64 Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 65 Sales of Spirits by Category: % Total Value Growth 2017-2022
Table 66 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
Table 67 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
Table 68 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 69 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
Table 70 Sales of Dark Rum by Price Platform: % Total Volume 2017-2022
Table 71 Sales of White Rum by Price Platform: % Total Volume 2017-2022
Table 72 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2017-2022
Table 73 Sales of English Gin by Price Platform: % Total Volume 2017-2022
Table 74 Sales of Vodka by Price Platform: % Total Volume 2017-2022
Table 75 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2017-2022
Table 76 GBO Company Shares of Spirits: % Total Volume 2018-2022
Table 77 NBO Company Shares of Spirits: % Total Volume 2018-2022
Table 78 LBN Brand Shares of Spirits: % Total Volume 2019-2022
Table 79 Forecast Sales of Spirits by Category: Total Volume 2022-2027
Table 80 Forecast Sales of Spirits by Category: Total Value 2022-2027
Table 81 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
Table 82 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
CIDER/PERRY IN NEW ZEALAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Competition from spirit-based RTDs stunts growth
Strong growth in demand for non-alcoholic cider despite lack of options
On-trade channel bounces back, but COVID-19 hangover prevents full recovery
PROSPECTS AND OPPORTUNITIES
Non-alcoholic cider/perry: A catalyst for new product development activity
CO2 shortage disrupts local supply
Competition spurs innovation in cider/perry
CATEGORY DATA
Table 83 Sales of Cider/Perry: Total Volume 2017-2022
Table 84 Sales of Cider/Perry: Total Value 2017-2022
Table 85 Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 86 Sales of Cider/Perry: % Total Value Growth 2017-2022
Table 87 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2017-2022
Table 88 Sales of Cider/Perry by Off-trade vs On-trade: Value 2017-2022
Table 89 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 90 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2017-2022
Table 91 GBO Company Shares of Cider/Perry: % Total Volume 2018-2022
Table 92 NBO Company Shares of Cider/Perry: % Total Volume 2018-2022
Table 93 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2022
Table 94 Forecast Sales of Cider/Perry: Total Volume 2022-2027
Table 95 Forecast Sales of Cider/Perry: Total Value 2022-2027
Table 96 Forecast Sales of Cider/Perry: % Total Volume Growth 2022-2027
Table 97 Forecast Sales of Cider/Perry: % Total Value Growth 2022-2027
RTDS IN NEW ZEALAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Health and wellness drive ongoing resurgence in RTDs
Non-spirit alcohol brands enter the RTDs area
All Blacks players launch RTD brand, garner attention from advertising watchdogs
PROSPECTS AND OPPORTUNITIES
Health and wellness preferences to drive growth, but new brand growth expected to slow
Non-alcoholic segment offers potential for NPD activity
CO2 shortage impacts local supply
CATEGORY DATA
Table 98 Sales of RTDs by Category: Total Volume 2017-2022
Table 99 Sales of RTDs by Category: Total Value 2017-2022
Table 100 Sales of RTDs by Category: % Total Volume Growth 2017-2022
Table 101 Sales of RTDs by Category: % Total Value Growth 2017-2022
Table 102 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
Table 103 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
Table 104 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 105 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
Table 106 GBO Company Shares of RTDs: % Total Volume 2018-2022
Table 107 NBO Company Shares of RTDs: % Total Volume 2018-2022
Table 108 LBN Brand Shares of RTDs: % Total Volume 2019-2022
Table 109 Forecast Sales of RTDs by Category: Total Volume 2022-2027
Table 110 Forecast Sales of RTDs by Category: Total Value 2022-2027
Table 111 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
Table 112 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027
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