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Report
Alcoholic Drinks in New Zealand
Market Direction I 2022-08-08 I 74 Pages I Euromonitor
The impact of the COVID-19 pandemic continued to be felt in alcoholic drinks in New Zealand, with continued lockdowns in 2021 - albeit on a lesser scale than was observed in 2020, impacting the ability for hospitality proprietors to operate. Additionally, continued border closures have prevented foreign tourists from visiting New Zealand, who normally provide a key source of income for the on-trade. While domestic tourism strengthened for part of the year, the arrival of the delta variant and la...
Euromonitor International's Alcoholic Drinks in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Alcoholic Drinks in New Zealand
Euromonitor International
August 2022
List Of Contents And Tables
ALCOHOLIC DRINKS IN NEW ZEALAND
EXECUTIVE SUMMARY
Alcoholic drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2019-2026
CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2019-2026
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2015-2021
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2021
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
MARKET DATA
Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2021
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources
BEER IN NEW ZEALAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Strong start to the year sees small bounce back in on-trade
The rise of alcohol-free beers
Low carb beers come into vogue
PROSPECTS AND OPPORTUNITIES
Border re-opening timelines to influence on-trade recovery
Health and wellness to remain a key trend
Premium preferences and 'buy local' trends to shape category in forecast period
CATEGORY BACKGROUND
Lager price band methodology
Summary 3 Lager by Price Band 2021
Table 18 Number of Breweries 2016-2021
CATEGORY DATA
Table 19 Sales of Beer by Category: Total Volume 2016-2021
Table 20 Sales of Beer by Category: Total Value 2016-2021
Table 21 Sales of Beer by Category: % Total Volume Growth 2016-2021
Table 22 Sales of Beer by Category: % Total Value Growth 2016-2021
Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2016-2021
Table 24 Sales of Beer by Off-trade vs On-trade: Value 2016-2021
Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2016-2021
Table 27 Sales of Beer by Craft vs Standard 2016-2021
Table 28 GBO Company Shares of Beer: % Total Volume 2017-2021
Table 29 NBO Company Shares of Beer: % Total Volume 2017-2021
Table 30 LBN Brand Shares of Beer: % Total Volume 2018-2021
Table 31 Forecast Sales of Beer by Category: Total Volume 2021-2026
Table 32 Forecast Sales of Beer by Category: Total Value 2021-2026
Table 33 Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026
Table 34 Forecast Sales of Beer by Category: % Total Value Growth 2021-2026
WINE IN NEW ZEALAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Rose is the standout performer within still wines
Canned wine on the rise in New Zealand
Champagne recovers from supply chain disruptions
PROSPECTS AND OPPORTUNITIES
Smaller harvests likely to increase wine prices
Zero alcohol likely to drive wine innovation
Border re-opening will support on-trade wine recovery
CATEGORY DATA
Table 35 Sales of Wine by Category: Total Volume 2016-2021
Table 36 Sales of Wine by Category: Total Value 2016-2021
Table 37 Sales of Wine by Category: % Total Volume Growth 2016-2021
Table 38 Sales of Wine by Category: % Total Value Growth 2016-2021
Table 39 Sales of Wine by Off-trade vs On-trade: Volume 2016-2021
Table 40 Sales of Wine by Off-trade vs On-trade: Value 2016-2021
Table 41 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 42 Sales of Wine by Off-trade vs On-trade: % Value Growth 2016-2021
Table 43 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2016-2021
Table 44 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2016-2021
Table 45 Sales of Still White Wine by Price Segment: % Off-trade Volume 2016-2021
Table 46 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2016-2021
Table 47 GBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
Table 48 NBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
Table 49 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2018-2021
Table 50 GBO Company Shares of Champagne: % Total Volume 2017-2021
Table 51 NBO Company Shares of Champagne: % Total Volume 2017-2021
Table 52 LBN Brand Shares of Champagne: % Total Volume 2018-2021
Table 53 GBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
Table 54 NBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
Table 55 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2018-2021
Table 56 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
Table 57 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
Table 58 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2018-2021
Table 59 Forecast Sales of Wine by Category: Total Volume 2021-2026
Table 60 Forecast Sales of Wine by Category: Total Value 2021-2026
Table 61 Forecast Sales of Wine by Category: % Total Volume Growth 2021-2026
Table 62 Forecast Sales of Wine by Category: % Total Value Growth 2021-2026
SPIRITS IN NEW ZEALAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Small bounce back in spirits on-trade sales but pre-pandemic levels yet to be reached
The rise of the home bartender
Craft trends driving segmentation in gin as volume sales soar
PROSPECTS AND OPPORTUNITIES
Rum poised for growth as craft brands expand
E-commerce expected to drive retail volume and value growth in forecast period
Future opportunities for zero alcohol spirits
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 4 Benchmark Brands 2021
CATEGORY DATA
Table 63 Sales of Spirits by Category: Total Volume 2016-2021
Table 64 Sales of Spirits by Category: Total Value 2016-2021
Table 65 Sales of Spirits by Category: % Total Volume Growth 2016-2021
Table 66 Sales of Spirits by Category: % Total Value Growth 2016-2021
Table 67 Sales of Spirits by Off-trade vs On-trade: Volume 2016-2021
Table 68 Sales of Spirits by Off-trade vs On-trade: Value 2016-2021
Table 69 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 70 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2016-2021
Table 71 Sales of Dark Rum by Price Platform: % Total Volume 2016-2021
Table 72 Sales of White Rum by Price Platform: % Total Volume 2016-2021
Table 73 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2016-2021
Table 74 Sales of English Gin by Price Platform: % Total Volume 2016-2021
Table 75 Sales of Vodka by Price Platform: % Total Volume 2016-2021
Table 76 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2016-2021
Table 77 GBO Company Shares of Spirits: % Total Volume 2017-2021
Table 78 NBO Company Shares of Spirits: % Total Volume 2017-2021
Table 79 LBN Brand Shares of Spirits: % Total Volume 2018-2021
Table 80 Forecast Sales of Spirits by Category: Total Volume 2021-2026
Table 81 Forecast Sales of Spirits by Category: Total Value 2021-2026
Table 82 Forecast Sales of Spirits by Category: % Total Volume Growth 2021-2026
Table 83 Forecast Sales of Spirits by Category: % Total Value Growth 2021-2026
CIDER/PERRY IN NEW ZEALAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
COVID-19 hangover for cider/perry
Increasing competition being felt from competing spirit based RTDs
Innovation pipelines remain strong in cider/perry
PROSPECTS AND OPPORTUNITIES
Border re-opening will have positive impact for on-trade recovery
Off-trade volume sales expected to bounce back
Strong shelf positioning key when it comes to cider/perry
CATEGORY DATA
Table 84 Sales of Cider/Perry: Total Volume 2016-2021
Table 85 Sales of Cider/Perry: Total Value 2016-2021
Table 86 Sales of Cider/Perry: % Total Volume Growth 2016-2021
Table 87 Sales of Cider/Perry: % Total Value Growth 2016-2021
Table 88 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2016-2021
Table 89 Sales of Cider/Perry by Off-trade vs On-trade: Value 2016-2021
Table 90 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 91 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2016-2021
Table 92 GBO Company Shares of Cider/Perry: % Total Volume 2017-2021
Table 93 NBO Company Shares of Cider/Perry: % Total Volume 2017-2021
Table 94 LBN Brand Shares of Cider/Perry: % Total Volume 2018-2021
Table 95 Forecast Sales of Cider/Perry: Total Volume 2021-2026
Table 96 Forecast Sales of Cider/Perry: Total Value 2021-2026
Table 97 Forecast Sales of Cider/Perry: % Total Volume Growth 2021-2026
Table 98 Forecast Sales of Cider/Perry: % Total Value Growth 2021-2026
RTDS IN NEW ZEALAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Category has evolved from sugar filled bottles to healthier cans
Pal's at the forefront of RTD category
Part Time Rangers acquired by Brown-Forman
PROSPECTS AND OPPORTUNITIES
Strong growth prospects but category is increasingly crowded
Health and wellness preferences to drive growth in RTDs
Mainstream spirits brands expected to focus on RTDs
CATEGORY DATA
Table 99 Sales of RTDs by Category: Total Volume 2016-2021
Table 100 Sales of RTDs by Category: Total Value 2016-2021
Table 101 Sales of RTDs by Category: % Total Volume Growth 2016-2021
Table 102 Sales of RTDs by Category: % Total Value Growth 2016-2021
Table 103 Sales of RTDs by Off-trade vs On-trade: Volume 2016-2021
Table 104 Sales of RTDs by Off-trade vs On-trade: Value 2016-2021
Table 105 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 106 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2016-2021
Table 107 GBO Company Shares of RTDs: % Total Volume 2017-2021
Table 108 NBO Company Shares of RTDs: % Total Volume 2017-2021
Table 109 LBN Brand Shares of RTDs: % Total Volume 2018-2021
Table 110 Forecast Sales of RTDs by Category: Total Volume 2021-2026
Table 111 Forecast Sales of RTDs by Category: Total Value 2021-2026
Table 112 Forecast Sales of RTDs by Category: % Total Volume Growth 2021-2026
Table 113 Forecast Sales of RTDs by Category: % Total Value Growth 2021-2026
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