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Report
Alcoholic Drinks in Ireland
Market Direction I 2022-07-07 I 77 Pages I Euromonitor
Alcoholic drinks witnessed another challenging year in 2021 as the on-trade was once again restrained from trading for much of the year. Retail stepped up and kept consumers supplied with alcoholic drinks at home and helped to support volume sales, but still consumption declined in 2021, albeit at a much slower rate than in 2020.
Euromonitor International's Alcoholic Drinks in Ireland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Alcoholic Drinks in Ireland
Euromonitor International
July 2022
List Of Contents And Tables
ALCOHOLIC DRINKS IN IRELAND
EXECUTIVE SUMMARY
Alcoholic drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments and the on-trade vs off-trade split
What next for alcoholic drinks?
CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2019-2026
CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2019-2026
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2015-2021
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2021
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
MARKET DATA
Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2021
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources
BEER IN IRELAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Slow recovery from pandemic hinders beer sales
Non-alcoholic beer remains a key focus
The ongoing rise of home entertainment
PROSPECTS AND OPPORTUNITIES
On-trade's revival is yet to come
Alcohol legislation is a barrier to growth
Craft beer opportunities
CATEGORY BACKGROUND
Lager price band methodology
Summary 3 Lager by Price Band 2021
Table 18 Number of Breweries 2016-2021
CATEGORY DATA
Table 19 Sales of Beer by Category: Total Volume 2016-2021
Table 20 Sales of Beer by Category: Total Value 2016-2021
Table 21 Sales of Beer by Category: % Total Volume Growth 2016-2021
Table 22 Sales of Beer by Category: % Total Value Growth 2016-2021
Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2016-2021
Table 24 Sales of Beer by Off-trade vs On-trade: Value 2016-2021
Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2016-2021
Table 27 Sales of Beer by Craft vs Standard 2016-2021
Table 28 GBO Company Shares of Beer: % Total Volume 2017-2021
Table 29 NBO Company Shares of Beer: % Total Volume 2017-2021
Table 30 LBN Brand Shares of Beer: % Total Volume 2018-2021
Table 31 Forecast Sales of Beer by Category: Total Volume 2021-2026
Table 32 Forecast Sales of Beer by Category: Total Value 2021-2026
Table 33 Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026
Table 34 Forecast Sales of Beer by Category: % Total Value Growth 2021-2026
WINE IN IRELAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
On-trade consumption rises but it is not business as usual for wine
Wine consumption remains strong in the off-trade
Port consumption remains high in 2021
PROSPECTS AND OPPORTUNITIES
Sparkling wine category to benefit from on-trade growth in 2022
Rose category continues to thrive
Retail channels and the growth of e-commerce
CATEGORY DATA
Table 86 Sales of Wine by Category: Total Volume 2016-2021
Table 87 Sales of Wine by Category: Total Value 2016-2021
Table 88 Sales of Wine by Category: % Total Volume Growth 2016-2021
Table 89 Sales of Wine by Category: % Total Value Growth 2016-2021
Table 90 Sales of Wine by Off-trade vs On-trade: Volume 2016-2021
Table 91 Sales of Wine by Off-trade vs On-trade: Value 2016-2021
Table 92 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 93 Sales of Wine by Off-trade vs On-trade: % Value Growth 2016-2021
Table 94 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2016-2021
Table 95 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2016-2021
Table 96 Sales of Still White Wine by Price Segment: % Off-trade Volume 2016-2021
Table 97 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2016-2021
Table 98 GBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
Table 99 NBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
Table 100 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2018-2021
Table 101 GBO Company Shares of Champagne: % Total Volume 2017-2021
Table 102 NBO Company Shares of Champagne: % Total Volume 2017-2021
Table 103 LBN Brand Shares of Champagne: % Total Volume 2018-2021
Table 104 GBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
Table 105 NBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
Table 106 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2018-2021
Table 107 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
Table 108 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
Table 109 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2018-2021
Table 110 Forecast Sales of Wine by Category: Total Volume 2021-2026
Table 111 Forecast Sales of Wine by Category: Total Value 2021-2026
Table 112 Forecast Sales of Wine by Category: % Total Volume Growth 2021-2026
Table 113 Forecast Sales of Wine by Category: % Total Value Growth 2021-2026
SPIRITS IN IRELAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Spirits rebounds in 2021 with marginal volume growth
Consumers' affection for cocktail-making drives off-trade demand
Premium whiskies sold well
PROSPECTS AND OPPORTUNITIES
Gin starts to slow and potential future replacements
Other spirits set to thrive as gin reaches peak
Non-alcoholic spirits faces strong growth prospects
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 4 Benchmark Brands 2021
CATEGORY DATA
Table 35 Sales of Spirits by Category: Total Volume 2016-2021
Table 36 Sales of Spirits by Category: Total Value 2016-2021
Table 37 Sales of Spirits by Category: % Total Volume Growth 2016-2021
Table 38 Sales of Spirits by Category: % Total Value Growth 2016-2021
Table 39 Sales of Spirits by Off-trade vs On-trade: Volume 2016-2021
Table 40 Sales of Spirits by Off-trade vs On-trade: Value 2016-2021
Table 41 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 42 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2016-2021
Table 43 Sales of Dark Rum by Price Platform: % Total Volume 2016-2021
Table 44 Sales of White Rum by Price Platform: % Total Volume 2016-2021
Table 45 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2016-2021
Table 46 Sales of English Gin by Price Platform: % Total Volume 2016-2021
Table 47 Sales of Vodka by Price Platform: % Total Volume 2016-2021
Table 48 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2016-2021
Table 49 GBO Company Shares of Spirits: % Total Volume 2017-2021
Table 50 NBO Company Shares of Spirits: % Total Volume 2017-2021
Table 51 LBN Brand Shares of Spirits: % Total Volume 2018-2021
Table 52 Forecast Sales of Spirits by Category: Total Volume 2021-2026
Table 53 Forecast Sales of Spirits by Category: Total Value 2021-2026
Table 54 Forecast Sales of Spirits by Category: % Total Volume Growth 2021-2026
Table 55 Forecast Sales of Spirits by Category: % Total Value Growth 2021-2026
CIDER/PERRY IN IRELAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
Cider sees continued decline in popularity due to pandemic
Non-alcoholic cider gaining some attention
Bulmers continues to dominate the category in Ireland
PROSPECTS AND OPPORTUNITIES
Potential for micro-producers to expand
New legislation adds new challenge
Competition from other categories remains high
CATEGORY DATA
Table 56 Sales of Cider/Perry: Total Volume 2016-2021
Table 57 Sales of Cider/Perry: Total Value 2016-2021
Table 58 Sales of Cider/Perry: % Total Volume Growth 2016-2021
Table 59 Sales of Cider/Perry: % Total Value Growth 2016-2021
Table 60 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2016-2021
Table 61 Sales of Cider/Perry by Off-trade vs On-trade: Value 2016-2021
Table 62 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 63 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2016-2021
Table 64 GBO Company Shares of Cider/Perry: % Total Volume 2017-2021
Table 65 NBO Company Shares of Cider/Perry: % Total Volume 2017-2021
Table 66 LBN Brand Shares of Cider/Perry: % Total Volume 2018-2021
Table 67 Forecast Sales of Cider/Perry: Total Volume 2021-2026
Table 68 Forecast Sales of Cider/Perry: Total Value 2021-2026
Table 69 Forecast Sales of Cider/Perry: % Total Volume Growth 2021-2026
Table 70 Forecast Sales of Cider/Perry: % Total Value Growth 2021-2026
RTDS IN IRELAND
KEY DATA FINDINGS
2021 DEVELOPMENTS
RTDs losing appeal in the on-trade
Major brands continue to dominate in the RTD market
Hard seltzers trying to make their mark in Ireland
PROSPECTS AND OPPORTUNITIES
Canned RTD cocktails set to thrive in forthcoming years
New packaging aims to add value to RTD category
Low-ABV and no-alcohol RTDs have future growth opportunities
CATEGORY DATA
Table 71 Sales of RTDs by Category: Total Volume 2016-2021
Table 72 Sales of RTDs by Category: Total Value 2016-2021
Table 73 Sales of RTDs by Category: % Total Volume Growth 2016-2021
Table 74 Sales of RTDs by Category: % Total Value Growth 2016-2021
Table 75 Sales of RTDs by Off-trade vs On-trade: Volume 2016-2021
Table 76 Sales of RTDs by Off-trade vs On-trade: Value 2016-2021
Table 77 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 78 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2016-2021
Table 79 GBO Company Shares of RTDs: % Total Volume 2017-2021
Table 80 NBO Company Shares of RTDs: % Total Volume 2017-2021
Table 81 LBN Brand Shares of RTDs: % Total Volume 2018-2021
Table 82 Forecast Sales of RTDs by Category: Total Volume 2021-2026
Table 83 Forecast Sales of RTDs by Category: Total Value 2021-2026
Table 84 Forecast Sales of RTDs by Category: % Total Volume Growth 2021-2026
Table 85 Forecast Sales of RTDs by Category: % Total Value Growth 2021-2026
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