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Report
Alcoholic Drinks in Canada
Market Direction I 2022-07-07 I 77 Pages I Euromonitor
The impact of the COVID-19 pandemic lingered through much of the year in 2021, as the country saw the second wave peaking in January, the third wave in early April and the fourth wave in late September 2021. Federal, provincial and local governments issued orders and took other measures throughout the year in coping with the situation, including delaying the re-opening plan, tightening control over public gatherings and access to public spaces, and re-imposing travel restrictions. This negativel...
Euromonitor International's Alcoholic Drinks in Canada report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Alcoholic Drinks in Canada
Euromonitor International
July 2022
List Of Contents And Tables
ALCOHOLIC DRINKS IN CANADA
EXECUTIVE SUMMARY
Alcoholic drinks in 2021: The big picture
2021 trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2019-2026
CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2019-2026
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Summary 1 Number of On-trade Establishments by Type 2015-2021
TAXATION AND DUTY LEVIES
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2021
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
MARKET DATA
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2021
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 3 Research Sources
WINE IN CANADA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Resumption of social activities supports recovery of sales of champagne in 2021
As on-trade sales of wine recover, consumption at home declines
Widening distribution at grocery retailers contributes to positive growth in volume sales
PROSPECTS AND OPPORTUNITIES
Health and wellness trend set to benefit wine over other alcoholic drinks
Sparkling wine set to outpace other types of wine as social gatherings resume
Health and wellness trend set to boost demand for organic, sugar-free and non-alcoholic wines in the forecast period
CATEGORY DATA
Table 17 Sales of Wine by Category: Total Volume 2016-2021
Table 18 Sales of Wine by Category: Total Value 2016-2021
Table 19 Sales of Wine by Category: % Total Volume Growth 2016-2021
Table 20 Sales of Wine by Category: % Total Value Growth 2016-2021
Table 21 Sales of Wine by Off-trade vs On-trade: Volume 2016-2021
Table 22 Sales of Wine by Off-trade vs On-trade: Value 2016-2021
Table 23 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 24 Sales of Wine by Off-trade vs On-trade: % Value Growth 2016-2021
Table 25 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2016-2021
Table 26 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2016-2021
Table 27 Sales of Still White Wine by Price Segment: % Off-trade Volume 2016-2021
Table 28 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2016-2021
Table 29 GBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
Table 30 NBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
Table 31 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2018-2021
Table 32 GBO Company Shares of Champagne: % Total Volume 2017-2021
Table 33 NBO Company Shares of Champagne: % Total Volume 2017-2021
Table 34 LBN Brand Shares of Champagne: % Total Volume 2018-2021
Table 35 GBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
Table 36 NBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
Table 37 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2018-2021
Table 38 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
Table 39 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
Table 40 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2018-2021
Table 41 GBO Company Shares of Non-grape Wine: % Total Volume 2017-2021
Table 42 NBO Company Shares of Non-grape Wine: % Total Volume 2017-2021
Table 43 LBN Brand Shares of Non-grape Wine: % Total Volume 2018-2021
Table 44 Forecast Sales of Wine by Category: Total Volume 2021-2026
Table 45 Forecast Sales of Wine by Category: Total Value 2021-2026
Table 46 Forecast Sales of Wine by Category: % Total Volume Growth 2021-2026
Table 47 Forecast Sales of Wine by Category: % Total Value Growth 2021-2026
SPIRITS IN CANADA
KEY DATA FINDINGS
2021 DEVELOPMENTS
As foodservice establishments reopen, retail sales of spirits slow down
Diageo Canada sees its volume share fall in 2021 as consumers desire to try new drinks
Non-alcoholic spirits continues to expand rapidly, as the health trend rises
PROSPECTS AND OPPORTUNITIES
Concerns about the sugar content in spirits and alcohol tax are likely to stifle growth in the sales of spirits
Non-alcoholic spirits set to outpace other categories over the forecast period, in line with the health and wellness trend
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 4 Benchmark Brands 2021
CATEGORY DATA
Table 48 Sales of Spirits by Category: Total Volume 2016-2021
Table 49 Sales of Spirits by Category: Total Value 2016-2021
Table 50 Sales of Spirits by Category: % Total Volume Growth 2016-2021
Table 51 Sales of Spirits by Category: % Total Value Growth 2016-2021
Table 52 Sales of Spirits by Off-trade vs On-trade: Volume 2016-2021
Table 53 Sales of Spirits by Off-trade vs On-trade: Value 2016-2021
Table 54 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 55 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2016-2021
Table 56 Sales of Dark Rum by Price Platform: % Total Volume 2016-2021
Table 57 Sales of White Rum by Price Platform: % Total Volume 2016-2021
Table 58 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2016-2021
Table 59 Sales of English Gin by Price Platform: % Total Volume 2016-2021
Table 60 Sales of Vodka by Price Platform: % Total Volume 2016-2021
Table 61 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2016-2021
Table 62 GBO Company Shares of Spirits: % Total Volume 2017-2021
Table 63 NBO Company Shares of Spirits: % Total Volume 2017-2021
Table 64 LBN Brand Shares of Spirits: % Total Volume 2018-2021
Table 65 Forecast Sales of Spirits by Category: Total Volume 2021-2026
Table 66 Forecast Sales of Spirits by Category: Total Value 2021-2026
Table 67 Forecast Sales of Spirits by Category: % Total Volume Growth 2021-2026
Table 68 Forecast Sales of Spirits by Category: % Total Value Growth 2021-2026
CIDER/PERRY IN CANADA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Retail sales of cider/perry slow as consumers return to cafes and restaurants
Evolving regulation for cider/perry benefits smaller sized cideries
Widening distribution at grocery retailers contributes to sales growth
PROSPECTS AND OPPORTUNITIES
Competition from other alcoholic drinks might dampen growth in the sales of cider/perry
Cross-industry learning offers clue for innovation
CATEGORY DATA
Table 69 Sales of Cider/Perry: Total Volume 2016-2021
Table 70 Sales of Cider/Perry: Total Value 2016-2021
Table 71 Sales of Cider/Perry: % Total Volume Growth 2016-2021
Table 72 Sales of Cider/Perry: % Total Value Growth 2016-2021
Table 73 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2016-2021
Table 74 Sales of Cider/Perry by Off-trade vs On-trade: Value 2016-2021
Table 75 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 76 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2016-2021
Table 77 GBO Company Shares of Cider/Perry: % Total Volume 2017-2021
Table 78 NBO Company Shares of Cider/Perry: % Total Volume 2017-2021
Table 79 LBN Brand Shares of Cider/Perry: % Total Volume 2018-2021
Table 80 Forecast Sales of Cider/Perry: Total Volume 2021-2026
Table 81 Forecast Sales of Cider/Perry: Total Value 2021-2026
Table 82 Forecast Sales of Cider/Perry: % Total Volume Growth 2021-2026
Table 83 Forecast Sales of Cider/Perry: % Total Value Growth 2021-2026
RTDS IN CANADA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Growing popularity of hard seltzer drives strong growth in RTDs
Other RTDs emerges rapidly as hard seltzers make their entrance
Health and wellness positioning increasingly important for RTD brands
PROSPECTS AND OPPORTUNITIES
Positive growth across the forecast period as new launches boost sales
Health and wellness leads to the launch of low calorie, low sugar options
The craft trend and on-the-go drinks drive RTD options
CATEGORY DATA
Table 84 Sales of RTDs by Category: Total Volume 2016-2021
Table 85 Sales of RTDs by Category: Total Value 2016-2021
Table 86 Sales of RTDs by Category: % Total Volume Growth 2016-2021
Table 87 Sales of RTDs by Category: % Total Value Growth 2016-2021
Table 88 Sales of RTDs by Off-trade vs On-trade: Volume 2016-2021
Table 89 Sales of RTDs by Off-trade vs On-trade: Value 2016-2021
Table 90 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 91 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2016-2021
Table 92 GBO Company Shares of RTDs: % Total Volume 2017-2021
Table 93 NBO Company Shares of RTDs: % Total Volume 2017-2021
Table 94 LBN Brand Shares of RTDs: % Total Volume 2018-2021
Table 95 Forecast Sales of RTDs by Category: Total Volume 2021-2026
Table 96 Forecast Sales of RTDs by Category: Total Value 2021-2026
Table 97 Forecast Sales of RTDs by Category: % Total Volume Growth 2021-2026
Table 98 Forecast Sales of RTDs by Category: % Total Value Growth 2021-2026
BEER IN CANADA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Beer sales continue to contract in 2021 as social gatherings remain limited
Craft beer powers through, albeit with challenges
E-commerce continues to grow, albeit at a slower pace
PROSPECTS AND OPPORTUNITIES
Health and wellness trend and other factors likely to lead to a decline in beer consumption in the forecast period
Smaller players and imported brands set to outperform in the post-pandemic era
More natural ingredients and greater transparency in labelling
CATEGORY BACKGROUND
Lager price band methodology
Summary 5 Lager by Price Band 2021
Table 99 Number of Breweries 2016-2021
CATEGORY DATA
Table 100 Sales of Beer by Category: Total Volume 2016-2021
Table 101 Sales of Beer by Category: Total Value 2016-2021
Table 102 Sales of Beer by Category: % Total Volume Growth 2016-2021
Table 103 Sales of Beer by Category: % Total Value Growth 2016-2021
Table 104 Sales of Beer by Off-trade vs On-trade: Volume 2016-2021
Table 105 Sales of Beer by Off-trade vs On-trade: Value 2016-2021
Table 106 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 107 Sales of Beer by Off-trade vs On-trade: % Value Growth 2016-2021
Table 108 Sales of Beer by Craft vs Standard 2016-2021
Table 109 GBO Company Shares of Beer: % Total Volume 2017-2021
Table 110 NBO Company Shares of Beer: % Total Volume 2017-2021
Table 111 LBN Brand Shares of Beer: % Total Volume 2018-2021
Table 112 Forecast Sales of Beer by Category: Total Volume 2021-2026
Table 113 Forecast Sales of Beer by Category: Total Value 2021-2026
Table 114 Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026
Table 115 Forecast Sales of Beer by Category: % Total Value Growth 2021-2026
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