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Report
AI PC - Company Evaluation Report, 2025
Market Report I 2025-07-01 I 135 Pages I MarketsandMarkets
The AI PC Companies Quadrant is a comprehensive industry analysis that provides valuable insights into the global market for AI PC. This quadrant offers a detailed evaluation of key market players, technological advancements, product innovations, and emerging trends shaping the industry. MarketsandMarkets 360 Quadrants evaluated over 100 companies, of which the Top 19 AI PC Companies were categorized and recognized as quadrant leaders.
An AI PC refers to any laptop, desktop, or workstation equipped with a neural processing unit (NPU) or a GPU specifically designed for AI tasks, allowing these devices to perform AI-related computations more efficiently than conventional PCs. These systems are built to manage machine learning workloads, data analysis, and other AI-driven applications that demand substantial computational power. AI PCs can be optimized for various AI applications, with an initial emphasis on supporting generative AI models and services.
The integration of high-performance NPUs is a primary driver of growth in the AI PC market. These NPUs enable the creation of advanced AI PCs capable of executing the complex calculations required for AI tasks. Furthermore, the growing need for data-driven decision-making and increased automation is boosting demand for AI-powered PCs within the enterprise sector. As organizations handle ever-larger volumes of data, the demand for AI PCs continues to rise, particularly in data-intensive industries such as finance, healthcare, and retail. AI-powered PCs are designed to process, mine, and conduct real-time data analysis, making them invaluable tools for enterprises seeking to harness actionable insights quickly and efficiently.
The 360 Quadrant maps the AI PC companies based on criteria such as revenue, geographic presence, growth strategies, investments, and sales strategies for the market presence of the AI PC quadrant. The top criteria for product footprint evaluation included By PRODUCT (Desktop/Notebook, Workstation), By OPERATING SYSTEM (Windows, Macos, Others AI PC MARKET, BY COMPUTE ARCHITECTURE, X86, ARM), By COMPUTE TYPE (GPU, NPU), By PRICE (Less Than USD 1,200, USD 1,200 and above), and By END USER (Consumer, Enterprise).
Key Players
Key players in the AI PC market include major global corporations and specialized innovators such as Apple Inc., Dell Inc., Lenovo, Hp Development Company, L.p., Asustek Computer Inc., Intel Corporation, Advanced Micro Devices, Inc., Nvidia Corporation, Microsoft, Acer Inc, Fujitsu, Huawei Technologies Co., Ltd., Giga-byte Technology Co., Ltd., Micro-star Int'l Co., Ltd., Ibm Corporation, Puget Systems, System76, Inc., Hailo Technologies Ltd, and Blaize. These companies are actively investing in research and development, forming strategic partnerships, and engaging in collaborative initiatives to drive innovation, expand their global footprint, and maintain a competitive edge in this rapidly evolving market.
Top 3 Companies
Apple Inc.
Apple Inc. is a dominant force in the AI PC market, renowned for its innovation and market positioning. Apple designs and manufactures a wide range of products, including the iPhone, iPad, and Mac computers, all integrated with advanced AI capabilities. The company's AI chips, like the A-series for mobile devices and the M-series for Mac computers, deliver energy efficiency and high performance. Apple's strategic partnerships, such as with Broadcom for 5G components, bolster its technological edge and market reach. Apple's emphasis on cutting-edge AI processing capabilities reinforces its leadership in product innovation and market share. This positioning is supported by a broad geographical presence across the Americas, Europe, and Asia Pacific.
Dell Inc.
Dell Inc. excels in manufacturing robust AI-optimized computers such as the XPS and Alienware, which are pivotal in complex AI workloads. Dell's collaboration with Red Hat enhances AI workload capabilities on their platforms, which aids in scaling enterprise applications. As one of the leading manufacturers, Dell's market strategy is grounded in delivering high-performance PCs powered by innovations like Intel Core Ultra processors and NVIDIA GeForce RTX GPUs. Its stronghold is primarily in North America, but strategic partnerships enable broader global implementation.
Lenovo
Lenovo has positioned itself as an innovator in the AI PC market by focusing on AI-ready laptops and notebooks. The company offers a variety of AI-enhanced products catering to professional and commercial segments. Lenovo's collaborations, like the one with SentinelOne, enhance security measures across its devices, aligning with the increasing demand for secure AI solutions. Lenovo's ability to incorporate AI solutions into consumer and enterprise products while maintaining a diverse product portfolio demonstrates its competitive edge in the market.
1 INTRODUCTION 11
1.1 MARKET DEFINITION 11
1.2 INCLUSIONS AND EXCLUSIONS 11
1.3 STAKEHOLDERS 11
2 EXECUTIVE SUMMARY 12
3 MARKET OVERVIEW 15
3.1 INTRODUCTION 15
3.2 MARKET DYNAMICS 15
3.2.1 DRIVERS 16
3.2.1.1 Adoption of digital platforms 16
3.2.1.2 Advancements in GenAI and ML 17
3.2.1.3 Expanding gaming industry 17
3.2.1.4 Rise of Generative AI & productivity tools 18
3.2.2 RESTRAINTS 18
3.2.2.1 Shortage of qualified professionals 18
3.2.2.2 Requirement of specialized hardware components 19
3.2.2.3 Reliance on cloud-based services 19
3.2.3 OPPORTUNITIES 20
3.2.3.1 Increasing adoption in commercial sector 20
3.2.3.2 Integration into IoT ecosystem 20
3.2.3.3 Increasing optimization of software for AI workloads 21
3.2.4 CHALLENGES 21
3.2.4.1 High costs of AI-optimized hardware 22
3.2.4.2 Rapid shifting landscape of technology in AI industry 22
3.3 SUPPLY CHAIN ANALYSIS 22
3.4 TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS 24
3.5 ECOSYSTEM ANALYSIS 25
3.6 PORTER'S FIVE FORCES ANALYSIS 26
3.6.1 THREAT OF NEW ENTRANTS 28
3.6.2 THREAT OF SUBSTITUTES 28
3.6.3 BARGAINING POWER OF SUPPLIERS 28
3.6.4 BARGAINING POWER OF BUYERS 28
3.6.5 INTENSITY OF COMPETITION RIVALRY 29
3.7 TECHNOLOGY ANALYSIS 29
3.7.1 KEY TECHNOLOGIES 29
3.7.1.1 Edge AI 29
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3.7.1.2 Processors used in AI PC 29
3.7.1.2.1 AMD Ryzen AI processors 29
3.7.1.2.2 Apple's neural engine 30
3.7.1.2.3 Intel deep learning boost 30
3.7.1.2.4 Qualcomm's hexagon 30
3.7.1.2.5 NVIDIA GeForce and RTX GPUs 30
3.7.2 COMPLEMENTARY TECHNOLOGIES 30
3.7.2.1 High bandwidth memory 30
3.7.3 ADJACENT TECHNOLOGIES 31
3.7.3.1 Integration of AI accelerators 31
3.8 PATENT ANALYSIS 31
3.9 KEY CONFERENCES AND EVENTS, 2025-2026 33
4 COMPETITIVE LANDSCAPE 35
4.1 OVERVIEW 35
4.2 KEY STRATEGIES/RIGHT TO WIN, 2023-2025 35
4.3 REVENUE ANALYSIS OF KEY PLAYERS, 2022-2024 36
4.4 MARKET SHARE ANALYSIS OF KEY PLAYERS, 2024 37
4.5 COMPANY VALUATION AND FINANCIAL METRICS, 2025 38
4.6 BRAND/PRODUCT COMPARISON 40
4.7 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2024 41
4.7.1 STARS 41
4.7.2 EMERGING LEADERS 41
4.7.3 PERVASIVE PLAYERS 41
4.7.4 PARTICIPANTS 41
4.7.5 COMPANY FOOTPRINT: KEY PLAYERS, 2024 43
4.7.5.1 Company footprint 43
4.7.5.2 Region footprint 44
4.7.5.3 Product footprint 45
4.7.5.4 End user footprint 46
4.7.5.5 Operating system footprint 47
4.7.5.6 Compute type footprint 48
4.7.5.7 Price footprint 49
4.8 COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2024 50
4.8.1 PROGRESSIVE COMPANIES 50
4.8.2 RESPONSIVE COMPANIES 50
4.8.3 DYNAMIC COMPANIES 50
4.8.4 STARTING BLOCKS 50
4.8.5 COMPETITIVE BENCHMARKING: STARTUPS/SMES, 2024 52
4.8.5.1 Detailed list of key startups/SMEs 52
4.8.5.2 Competitive benchmarking of key startups/SMEs 53
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4.9 COMPETITIVE SCENARIOS 54
4.9.1 PRODUCT LAUNCHES 54
4.9.2 DEALS 61
4.9.3 EXPANSIONS 63
4.9.4 OTHER DEVELOPMENTS 64
5 COMPANY PROFILES 65
5.1 KEY PLAYERS 65
5.1.1 APPLE INC. 65
5.1.1.1 Business overview 65
5.1.1.2 Products/Solutions/Services offered 66
5.1.1.3 Recent developments 67
5.1.1.3.1 Product launches 67
5.1.1.3.2 Deals 69
5.1.1.4 MnM view 70
5.1.1.4.1 Key strengths/Right to win 70
5.1.1.4.2 Strategic choices 70
5.1.1.4.3 Weaknesses/Competitive threats 70
5.1.2 DELL INC. 71
5.1.2.1 Business overview 71
5.1.2.2 Products/Solutions/Services offered 72
5.1.2.3 Recent developments 73
5.1.2.3.1 Product launches 73
5.1.2.3.2 Deals 74
5.1.2.3.3 Expansion 74
5.1.2.4 MnM view 75
5.1.2.4.1 Key strengths/Right to win 75
5.1.2.4.2 Strategic choices 75
5.1.2.4.3 Weaknesses/Competitive threats 75
5.1.3 LENOVO 76
5.1.3.1 Business overview 76
5.1.3.2 Products/Solutions/Services offered 77
5.1.3.3 Recent developments 78
5.1.3.3.1 Product launches 78
5.1.3.3.2 Deals 79
5.1.3.3.3 Expansions 80
5.1.3.4 MnM view 80
5.1.3.4.1 Key strengths/Right to win 80
5.1.3.4.2 Strategic choices 80
5.1.3.4.3 Weaknesses/Competitive threats 80
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5.1.4 HP DEVELOPMENT COMPANY, L.P. 81
5.1.4.1 Business overview 81
5.1.4.2 Products/Solutions/Services offered 82
5.1.4.3 Recent developments 83
5.1.4.3.1 Product launches 83
5.1.4.3.2 Deals 83
5.1.4.4 MnM view 84
5.1.4.4.1 Key strengths/Right to win 84
5.1.4.4.2 Strategic choices 84
5.1.4.4.3 Weaknesses/Competitive threats 84
5.1.5 ASUSTEK COMPUTER INC. 85
5.1.5.1 Business overview 85
5.1.5.2 Products/Solutions/Services offered 86
5.1.5.3 Recent developments 87
5.1.5.3.1 Product launches 87
5.1.5.4 MnM view 89
5.1.5.4.1 Key strengths/Right to win 89
5.1.5.4.2 Strategic choices 90
5.1.5.4.3 Weaknesses/Competitive threats 90
5.1.6 INTEL CORPORATION 91
5.1.6.1 Business overview 91
5.1.6.2 Products/Solutions/Services offered 92
5.1.6.3 Recent developments 93
5.1.6.3.1 Product launches 93
5.1.6.3.2 Deals 94
5.1.6.3.3 Other developments 95
5.1.7 ADVANCED MICRO DEVICES, INC. 96
5.1.7.1 Business overview 96
5.1.7.2 Products/Solutions/Services offered 97
5.1.7.3 Recent developments 98
5.1.7.3.1 Product launches 98
5.1.7.3.2 Deals 100
5.1.7.3.3 Expansions 101
5.1.8 NVIDIA CORPORATION 102
5.1.8.1 Business overview 102
5.1.8.2 Products/Solutions/Services offered 103
5.1.8.3 Recent developments 104
5.1.8.3.1 Product launches 104
5.1.8.3.2 Deals 105
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5.1.9 MICROSOFT 106
5.1.9.1 Business overview 106
5.1.9.2 Products/Solutions/Services offered 107
5.1.9.3 Recent developments 108
5.1.9.3.1 Deals 108
5.1.9.3.2 Other developments 108
5.1.10 ACER INC. 109
5.1.10.1 Business overview 109
5.1.10.2 Products/Solutions/Services offered 110
5.1.10.3 Recent developments 111
5.1.10.3.1 Product launches 111
5.2 OTHER PLAYERS 113
5.2.1 FUJITSU 113
5.2.2 HUAWEI TECHNOLOGIES CO., LTD. 114
5.2.3 GIGA-BYTE TECHNOLOGY CO., LTD. 115
5.2.4 MICRO-STAR INT'L CO., LTD. 116
5.2.5 SUPER MICRO COMPUTER, INC. 117
5.2.6 LAMBDA, INC. 118
5.2.7 IBM CORPORATION 119
5.2.8 BOXX 120
5.2.9 CORSAIR 121
5.2.10 PUGET SYSTEMS 122
5.2.11 RAZER INC. 122
5.2.12 SYSTEM76, INC. 123
5.2.13 GROQ, INC. 123
5.2.14 HAILO TECHNOLOGIES LTD 124
5.2.15 BLAIZE 125
5.2.16 KNERON, INC. 126
5.2.17 CEREBRAS 127
6 APPENDIX 128
6.1 RESEARCH METHODOLOGY 128
6.1.1 RESEARCH DATA 128
6.1.1.1 Secondary data 129
6.1.1.2 Primary data 129
6.1.2 RESEARCH ASSUMPTIONS 131
6.1.3 RISK ANALYSIS 131
6.1.4 RESEARCH LIMITATIONS 132
6.2 COMPANY EVALUATION MATRIX: METHODOLOGY 132
6.3 AUTHOR DETAILS 135
TABLE 1 ROLES OF COMPANIES IN AI PC ECOSYSTEM 26
TABLE 2 AI PC MARKET: PORTER'S FIVE FORCES ANALYSIS 27
TABLE 3 PATENT REGISTRATIONS, 2022-2024 31
TABLE 4 AI PC MARKET: LIST OF KEY CONFERENCES AND EVENTS, 2025-2026 33
TABLE 5 AI PC MARKET: OVERVIEW OF MAJOR STRATEGIES ADOPTED
BY KEY PLAYERS, 2023-2025 35
TABLE 6 AI PC MARKET: DEGREE OF COMPETITION 37
TABLE 7 AI PC MARKET: REGION FOOTPRINT 44
TABLE 8 AI PC MARKET: PRODUCT FOOTPRINT 45
TABLE 9 AI PC MARKET: END USER FOOTPRINT 46
TABLE 10 AI PC MARKET: OPERATING SYSTEM FOOTPRINT 47
TABLE 11 AI PC MARKET: COMPUTE TYPE FOOTPRINT 48
TABLE 12 AI PC MARKET: PRICE FOOTPRINT 49
TABLE 13 AI PC MARKET: LIST OF KEY STARTUPS/SMES 52
TABLE 14 AI PC MARKET: COMPETITIVE BENCHMARKING OF KEY STARTUPS/SMES 53
TABLE 15 AI PC MARKET: PRODUCT LAUNCHES, JANUARY 2023-APRIL 2025 54
TABLE 16 AI PC MARKET: DEALS, JANUARY 2023-APRIL 2025 61
TABLE 17 AI PC MARKET: EXPANSIONS, JANUARY 2023-APRIL 2025 63
TABLE 18 AI PC MARKET: OTHER DEVELOPMENTS, JANUARY 2023-APRIL 2025 64
TABLE 19 APPLE INC.: COMPANY OVERVIEW 65
TABLE 20 APPLE INC.: PRODUCTS/SOLUTIONS/SERVICES OFFERED 66
TABLE 21 APPLE INC.: PRODUCT LAUNCHES 67
TABLE 22 APPLE INC.: DEALS 69
TABLE 23 DELL INC.: COMPANY OVERVIEW 71
TABLE 24 DELL INC.: PRODUCTS/SOLUTIONS/SERVICES OFFERED 72
TABLE 25 DELL INC.: PRODUCT LAUNCHES 73
TABLE 26 DELL INC.: DEALS 74
TABLE 27 DELL INC.: EXPANSIONS 74
TABLE 28 LENOVO: COMPANY OVERVIEW 76
TABLE 29 LENOVO: PRODUCTS/SOLUTIONS/SERVICES OFFERED 77
TABLE 30 LENOVO: PRODUCT LAUNCHES 78
TABLE 31 LENOVO: DEALS 79
TABLE 32 LENOVO: EXPANSIONS 80
TABLE 33 HP DEVELOPMENT COMPANY, L.P.: COMPANY OVERVIEW 81
TABLE 34 HP DEVELOPMENT COMPANY, L.P.: PRODUCTS/SOLUTIONS/SERVICES OFFERED 82
TABLE 35 HP DEVELOPMENT COMPANY, L.P.: PRODUCT LAUNCHES 83
TABLE 36 HP DEVELOPMENT COMPANY, L.P.: DEALS 83
TABLE 37 ASUSTEK COMPUTER INC.: COMPANY OVERVIEW 85
TABLE 38 ASUSTEK COMPUTER INC.: PRODUCTS/SOLUTIONS/SERVICES OFFERED 86
TABLE 39 ASUSTEK COMPUTER INC.: PRODUCT LAUNCHES 87
TABLE 40 INTEL CORPORATION: COMPANY OVERVIEW 91
TABLE 41 INTEL CORPORATION: PRODUCTS/SOLUTIONS/SERVICES OFFERED 92
TABLE 42 INTEL CORPORATION: PRODUCT LAUNCHES 93
TABLE 43 INTEL CORPORATION: DEALS 94
TABLE 44 INTEL CORPORATION: OTHER DEVELOPMENTS 95
TABLE 45 ADVANCED MICRO DEVICES, INC.: COMPANY OVERVIEW 96
TABLE 46 ADVANCED MICRO DEVICES, INC.: PRODUCTS/SOLUTIONS/SERVICES OFFERED 97
TABLE 47 ADVANCED MICRO DEVICES, INC.: PRODUCT LAUNCHES 98
TABLE 48 ADVANCED MICRO DEVICES, INC.: DEALS 100
TABLE 49 ADVANCED MICRO DEVICES, INC.: EXPANSIONS 101
TABLE 50 NVIDIA CORPORATION: COMPANY OVERVIEW 102
TABLE 51 NVIDIA CORPORATION: PRODUCTS/SOLUTIONS/SERVICES OFFERED 103
TABLE 52 NVIDIA CORPORATION: PRODUCT LAUNCHES 104
TABLE 53 NVIDIA CORPORATION: DEALS 105
TABLE 54 MICROSOFT: COMPANY OVERVIEW 106
TABLE 55 MICROSOFT: PRODUCTS/SOLUTIONS/SERVICES OFFERED 107
TABLE 56 MICROSOFT: DEALS 108
TABLE 57 MICROSOFT: OTHER DEVELOPMENTS 108
TABLE 58 ACER INC.: COMPANY OVERVIEW 109
TABLE 59 ACER INC.: PRODUCTS/SOLUTIONS/SERVICES OFFERED 110
TABLE 60 ACER INC.: PRODUCT LAUNCHES 111
TABLE 61 AI PC MARKET: RISK ANALYSIS 131
FIGURE 1 WORKSTATION SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD 12
FIGURE 2 WINDOWS SEGMENT TO LEAD MARKET IN 2031 13
FIGURE 3 CONSUMER SEGMENT TO DISPLAY HIGHER CAGR DURING FORECAST PERIOD 13
FIGURE 4 NORTH AMERICA TO ACCOUNT FOR LARGEST MARKET SHARE IN 2025 14
FIGURE 5 AI PC MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 15
FIGURE 6 AI PC MARKET: IMPACT ANALYSIS OF DRIVERS 16
FIGURE 7 AI PC MARKET: IMPACT ANALYSIS OF RESTRAINTS 18
FIGURE 8 AI PC MARKET: IMPACT ANALYSIS OF OPPORTUNITIES 20
FIGURE 9 AI PC MARKET: IMPACT ANALYSIS OF CHALLENGES 21
FIGURE 10 AI PC MARKET: SUPPLY CHAIN 23
FIGURE 11 TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS 25
FIGURE 12 AI PC MARKET: ECOSYSTEM ANALYSIS 25
FIGURE 13 AI PC MARKET: PORTER'S FIVE FORCES ANALYSIS 27
FIGURE 14 NUMBER OF PATENTS APPLIED AND GRANTED, 2014-2024 33
FIGURE 15 AI PC MARKET: REVENUE ANALYSIS OF KEY PLAYERS, 2022-2024 36
FIGURE 16 AI PC MARKET: SHARE OF KEY PLAYER, 2024 38
FIGURE 17 AI PC MARKET: COMPANY VALUATION, 2025 39
FIGURE 18 AI PC MARKET: FINANCIAL METRICS, 2025 39
FIGURE 19 BRAND/PRODUCT COMPARISON OF MAJOR COMPANIES 40
FIGURE 20 AI PC MARKET: COMPANY EVALUATION MATRIX (KEY PLAYERS), 2024 42
FIGURE 21 AI PC MARKET: COMPANY FOOTPRINT 43
FIGURE 22 AI PC MARKET: COMPANY EVALUATION MATRIX (STARTUPS/SMES), 2024 51
FIGURE 23 APPLE INC.: COMPANY SNAPSHOT 66
FIGURE 24 DELL INC.: COMPANY SNAPSHOT 72
FIGURE 25 LENOVO: COMPANY SNAPSHOT 77
FIGURE 26 HP DEVELOPMENT COMPANY, L.P.: COMPANY SNAPSHOT 82
FIGURE 27 ASUSTEK COMPUTER INC.: COMPANY SNAPSHOT 86
FIGURE 28 INTEL CORPORATION: COMPANY SNAPSHOT 92
FIGURE 29 ADVANCED MICRO DEVICES, INC.: COMPANY SNAPSHOT 97
FIGURE 30 NVIDIA CORPORATION: COMPANY SNAPSHOT 103
FIGURE 31 MICROSOFT: COMPANY SNAPSHOT 107
FIGURE 32 ACER INC.: COMPANY SNAPSHOT 110
FIGURE 33 AI PC MARKET: RESEARCH DESIGN 128
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