Please Wait.....
Report
Africa Sports Drinks - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
Market Report I 2025-04-28 I 208 Pages I Mordor Intelligence
The Africa Sports Drinks Market size is estimated at 188.7 million USD in 2025, and is expected to reach 290.4 million USD by 2030, growing at a CAGR of 9.01% during the forecast period (2025-2030).
Isotonic sports drinks led the market due to the increasing sports participation population across the region
- The sports drink market in the region is witnessing robust growth, primarily driven by the rising number of individuals engaging in sports activities like athletics, bodybuilding, weightlifting, and cycling. For instance, in 2022, South Africa recorded a health and fitness club membership of 2.4 million. This surge in sports participation translated into a notable 14.66% growth in sports drink sales in 2023 compared to 2021.
- In 2023, isotonic drinks dominated the market, commanding over 50% share in the region. These drinks, designed to fuel and hydrate the body during intense workouts, mirror the carbohydrate concentrations found in the human body. With the region's strong sports culture and emphasis on physical activity, isotonic sports drinks have become a preferred choice among Africans.
- As the sports culture continues to flourish in the region, the demand for electrolyte-enhanced water is poised to rise. These drinks play a crucial role in maintaining optimal electrolyte balance, especially during physical exertion, intense workouts, or in hot and humid conditions when electrolyte loss is heightened. Notably, the segment witnessed a significant 13.36% volume growth in 2023 compared to 2020.
- Protein-based sports drinks have witnessed a surge in popularity, particularly among athletes and fitness enthusiasts. These drinks offer multiple benefits, such as aiding muscle tissue repair and regeneration, especially when consumed post-activity. In terms of value, the segment showcased a noteworthy CAGR of 7.38% from 2018 to 2023.
Brands are actively engaging with customers on social platforms, which is expected to drive growth in the region
- The sports drink market is growing steadily in the region. It registered a growth rate of 26.9% by value from 2020 to 2023. The demand for sports drinks is rising rapidly in Africa due to multiple reasons, such as the rising young population who perceive such drinks to be a part of daily consumption. The number of youths is rising in Africa; for instance, 49.79% of Africa's total population were aged between 18 and 64 years in 2022. Brands are actively engaged with their customers on platforms such as Twitter, Instagram, and Facebook, and the greater the number of fan followers, the greater it builds trust among consumers.
- Nigeria holds the major market share in the region. It has registered a growth rate of 51.2% by value from 2020 to 2023 in the sports drink market. The increased population involved in sports and physical activities is driving the sports drink market. Increasing concerns about health and fitness among the young generation are driving the market players to produce products with nutritional benefits and low-calorie products. Some of the popular sports drinks in the country are Lucozade, Red Bull, Power Horse, Monster Energy Drink, and Fearless Energy Drink.
- In Africa, players are launching new and innovative flavors, which are projected to drive the market between 2024 and 2030. It is projected to register a CAGR of 8.90% by value from 2024 to 2028. Monster Energy South Africa added a new flavor to its Juice Monster range, namely Monster Mariposa, in 2022. Similarly, Prime Hydration launched five new flavors of its Energy Drinks product. More specifically, the company launched flavors such as coconut, lime, Grapefruit, and tropical punch in April 2023.
Africa Sports Drinks Market Trends
Growing interest towards sports drinks made from natural ingredients is driving the market growth
- In 2022, there were more than 8.5 million (25%) sports drink consumers in South Africa (adult population +15 years). Also, the consumption of sports drinks can be primarily ascribed to the surge in consumer inclination toward physical well-being and an increase in the number of fitness centers and health clubs.
- Consumers in the region are seeking out brands that are made with whole ingredients with a growing interest in the origin of the product. Consumers pay attention to clean labels and ingredients used in sports drinks. In 2022, 52% of the consumers in the African region claimed that they always look for clean labels while shopping.
- With the growing demand for healthy beverages, sports drink manufacturers in the region experienced a surge in their sales. The fluctuation in the sports drinks price is connected with the rise and fall in the prices of its raw materials.
- Consumers' preference for sugar-free sports drinks is gaining popularity in the region due to the health effects of high-sugar intake drinks. In 2022, 28% of consumers in South Africa paid for fewer sugary drinks and claimed that they were reducing their sugar and calorie intake. More than a quarter of South Africans live with obesity, ranking the country among the top 20% of the most obese nations in the world.
Africa Sports Drinks Industry Overview
The Africa Sports Drinks Market is fairly consolidated, with the top five companies occupying 79.14%. The major players in this market are Congo Brands, PepsiCo, Inc., Suntory Holdings Limited, The Coca-Cola Company and Tiger Brands Ltd. (sorted alphabetically).
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
1 EXECUTIVE SUMMARY & KEY FINDINGS
2 REPORT OFFERS
3 INTRODUCTION
3.1 Study Assumptions & Market Definition
3.2 Scope of the Study?
3.3 Research Methodology
4 KEY INDUSTRY TRENDS
4.1 Consumer Buying Behaviour
4.2 Innovations
4.3 Brand Share Analysis
4.4 Regulatory Framework
5 MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)
5.1 Soft Drink Type
5.1.1 Electrolyte-Enhanced Water
5.1.2 Hypertonic
5.1.3 Hypotonic
5.1.4 Isotonic
5.1.5 Protein-based Sport Drinks
5.2 Packaging Type
5.2.1 Aseptic packages
5.2.2 Metal Can
5.2.3 PET Bottles
5.3 Sub Distribution Channel
5.3.1 Convenience Stores
5.3.2 Online Retail
5.3.3 Specialty Stores
5.3.4 Supermarket/Hypermarket
5.3.5 Others
5.4 Country
5.4.1 Egypt
5.4.2 Nigeria
5.4.3 South Africa
5.4.4 Rest of Africa
6 COMPETITIVE LANDSCAPE
6.1 Key Strategic Moves
6.2 Market Share Analysis
6.3 Company Landscape
6.4 Company Profiles
6.4.1 Aje Group
6.4.2 BOS Brands (Pty) Ltd
6.4.3 Congo Brands
6.4.4 Ekhamanzi Springs (Pty) Ltd
6.4.5 Kingsley Beverages Limited
6.4.6 Oshee Polska Sp. Z.O.O.
6.4.7 PepsiCo, Inc.
6.4.8 Suntory Holdings Limited
6.4.9 The Coca-Cola Company
6.4.10 Thirsti Water (Pty) Ltd
6.4.11 Tiger Brands Ltd.
7 KEY STRATEGIC QUESTIONS FOR SOFT DRINK CEOS
8 APPENDIX
8.1 Global Overview
8.1.1 Overview
8.1.2 Porter's Five Forces Framework
8.1.3 Market Dynamics (DROs)
8.2 Sources & References
8.3 List of Tables & Figures
8.4 Primary Insights
8.5 Data Pack
8.6 Glossary of Terms
- Not Sure / Need Reassuring
- Confirm Content
-
Content is provided by our partners and every effort is made to make Market Report details as clear as possible. If you are not sure the exact content you require is included in this study you can Contact us to double check. To do this you can:
Use the ‘? ASK A QUESTION’ below the license / prices and to the right of this box. This will come directly to our team who will work on dealing with your request as soon as possible.
Write to directly on support@scotts-international.com with details. Please include as much information as possible including the name of report or link so our staff will be able to work on you request.
Telephone us directly on 0048 603 394 346 and an experienced member of team will be on hand to answer.
-
- Sample Pages
-
With the vast majority of our partners we can obtain Sample Pages to support your decision. This is something we can arrange without revealing your personal details.
It is important to note that we will not be able to provide you the exact data or statistics such as Market Size and Forecasts. Sample pages usually confirm the layout or the Categories included in Charts and Graphs, excluding specific data.
To ask for Sample Pages by contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Check for Alternatives
-
Whilst we try to make our online platform as easy to use as possible there is always the possibility that a better alternative has not been found in your search.
To avoid this possibility Contact us through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346 and a Senior Team Member can review your requirements and send a list of possibilities with opinions and recommendations.
-
- Confirm Content
- Prices / Formats / Delivery
- Prices
-
All prices are set by our partners and should be exactly the same as those listed on their own websites. We work on a Revenue share basis ensuring that you never pay more than what is offered elsewhere.
Should you find the price cheaper on another platform we recommend you to Contact us as we should be able to match this price. You can Contact us though through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Discounts
-
As we work in close partnership with our Partners from time to time we can secure discounts and assist with negotiations, this is part of our personalised service to you.
Discounts can sometimes be arranged for speedily placed orders; multiple report purchases or Higher License purchases.
To check if a Discount is possible please Contact our experienced team through ‘? ASK A QUESTION’, support@scotts-international.com, or by telephoning 0048 603 394 346.
-
- Available Currencies
-
Most Market Reports on our platform are listed in USD or EURO based on the wishes of our Partners. To avoid currency fluctuations and potential price differentiations we do not offer the possibility to change the currency online.
Should you wish to pay in a different currency to that advertised online we do accept payments in USD, EURO, GBP and PLN. The price will be calculated based on the relevant exchange rate taken from our National Bank.
To pay in a different above currency to that advertised online please Contact our team and a quotation will be sent within a couple of hours with payment details.
-
- Licenses
-
License options vary from Partner to Partner as is usually based on the number of Users that will benefitting from the report. It is very important that License ordered is not breached as this could have potential negative consequences for you individually or your employer.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Global Site License
-
The Global Site License is the most comprehensive license available. By selecting this license, the Market Report can be shared with other ‘Allowed Users’ and any other member of staff from the same organisation regardless of geographic location.
It is important to note that this may exclude Parent Companies or Subsidiaries.
If you have questions or need confirmation about the specific license we recommend you to Contact us and a detailed explanation will be provided.
-
- Formats
-
The most common format is PDF, however in certain circumstances data may be present in Excel format or Online, especially in the case of Database or Directories. In addition, for certain higher license options a CD may also be provided.
If you have questions or need clarification about the specific formats we recommend you to Contact us and a detailed explanation will be provided.
-
- Delivery
-
Delivery is fulfilled by our partners directly. Once an order has been placed we inform the partner by sharing the delivery email details given in the order process.
Delivery is usually made within 24 hours of an order being placed, however it may take longer should your order be placed prior to the weekend or if otherwise specified on the Market Report details page. Additionally, if details have been not fully completed in the Order process a delay in delivery is possible.
If a delay in delivery is expected you will be informed about it immediately.
-
- Shipping Charges
-
As most Market Reports are delivered in PDF format we almost never have to add additional Shipping Charges. If, however you are ordering a Higher License service or a specific delivery format (e.g. CD version) charges may apply.
If you are concerned about additional Shipping Charges we recommend you to Contact us to double check.
-
- Prices
- Ordering
- By Credit Card
-
We work in Partnership with PayU to ensure payments are made securely in a fast and effortless way. PayU is the e-payments division of Naspers.
Naspers operates in over 133 International Markets and ranks 3rd Globally in terms of the number of e-commerce customers served.
For more information on PayU please visit: https://www.payu.pl/en/about-us
-
- By Money Transfer
-
If you require an invoice prior to payment, this is possible. To ensure a speedy delivery of the Market Report we require all relevant company details and you agree to maximum payment terms of 30 days from receipt of order.
With our regular clients deliver of the Market Report can be made prior to receiving payment, however in some circumstances we may ask for payment to be received before arranging for the Market Report to be delivered.
-
- By Credit Card
- Security
- Website security
-
We have specifically partnered with leading International companies to protect your privacy by using different technologies and processes to ensure security.
Everything submitted to Scotts International is encrypted via SSL (Secure Socket Layer) and all personal information provided to Scotts International is stored on computer systems with limited access in controlled environments.
-
- Credit Card Security
-
We partner with PayU (https://www.payu.pl/en/about-us) to ensure all credit card payments are made securely in a fast and effortless way.
PayU offers 250+ various payment channels and eWallet services across 4 continents allowing buyers to pay electronically, whether on a computer or a mobile device.
-
- Website security