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Africa Loyalty Programs Market Intelligence and Future Growth Dynamics - 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q1 2025 Update
Market Report I 2025-02-01 I 520 Pages I PayNxt360
According to PayNXT360, loyalty market in Africa is expected to grow by 18.1% on annual basis to reach US$852.4 million in 2025.
In value terms, the loyalty market in the region has recorded a CAGR of 19.8% during 2020-2024. The loyalty market in Africa will continue to grow over the forecast period and is expected to record a CAGR of 15.6% during 2025-2029. Loyalty market is expected to increase from US$721.7 million in 2024 to reach US$1,522.8 million by 2029.
This report provides a detailed data-centric analysis of the loyalty market opportunities and risks across a range of end-use sectors and market segments in Africa With over 50 KPIs at the country and regional level, this report provides a comprehensive understanding of loyalty market dynamics, market size and forecast, and market share statistics.
PayNXT360's research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view on emerging business and investment market opportunities.
This tittle is a bundled offering combining 4 reports, covering regional insights along with data centric analysis at regional and country level:
1. Africa Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
2. Egypt Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
3. Nigeria Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
4. South Africa Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
Key Insights
Loyalty programs in Africa are being shaped by digital and mobile-first strategies, catering to the region's unique economic and technological landscape. Mobile-driven rewards, cashback incentives, gamification, and financial inclusion initiatives drive customer engagement, while ESG considerations and blockchain innovations are emerging as future trends. Over the next few years, the continued expansion of mobile money and e-commerce will further enhance the role of loyalty programs, creating more integrated and accessible rewards ecosystems across Africa.
Expansion of Mobile-Driven Loyalty Programs Across Africa
- Mobile-based loyalty programs are becoming the dominant model across Africa, replacing traditional paper-based and card-based systems. In Kenya, Safaricom's Bonga Points integrates seamlessly with M-Pesa, allowing users to redeem points for airtime, shopping, and travel. Paga, a leading mobile payment platform in Nigeria, has introduced reward-based incentives for frequent transactions. Similarly, in South Africa, Vodacom's VodaBucks rewards customers for using mobile services, aligning with high mobile penetration rates.
- The high mobile penetration rate across Africa, particularly in Kenya, Nigeria, and South Africa, is a key driver. Mobile money platforms like M-Pesa, Airtel Money, and MTN MoMo have made mobile-based rewards programs more accessible. Additionally, the lack of traditional banking infrastructure in some regions has led to the rise of mobile wallets, which now incorporate loyalty features.
- Mobile-driven loyalty programs will continue to expand, integrating more deeply with digital payments and e-commerce platforms. We expect more partnerships between telecom providers, banks, and retailers to enhance loyalty offerings, making them more personalized and accessible to a wider audience.
Growth of Cashback and Discount-Based Loyalty Programs in Retail
- Cashback and discount-driven loyalty models are increasingly popular, particularly in countries with high economic pressures. In South Africa, Pick n Pay's Smart Shopper program offers discounts and personalized rewards based on spending behavior. In Nigeria, platforms such as JumiaPay provide cash back on purchases, encouraging repeat transactions. Ghanaian fintech startups like Paycode also introduce cashback rewards to incentivize mobile payment adoption.
- Rising inflation and economic uncertainty have made cashback-based loyalty programs more attractive to consumers looking for tangible, immediate benefits. Additionally, the growing e-commerce ecosystem in Africa, particularly in Nigeria, Kenya, and South Africa, encourages online retailers to offer cashback incentives to drive customer retention.
- More retailers and financial service providers will integrate cashback features into their loyalty programs. As fintech solutions expand, we may see increased collaboration between banks, mobile money providers, and retailers to offer seamless cashback redemption options.
Expansion of Informal Retail Loyalty Programs in Sub-Saharan Africa
- Loyalty programs increasingly target informal retail networks, which dominate Africa's consumer landscape. TradeDepot enables small retailers to earn rewards for bulk purchases in Nigeria through its digital platform. In Kenya, Twiga Foods, a B2B supply chain platform, offers incentives to small shop owners who regularly stock their inventory through Twiga.
- The digitization of informal retail will continue to grow, with loyalty programs critical in improving supply chain efficiency. More fintech and B2B commerce platforms will likely introduce rewards for small retailers, strengthening relationships between suppliers and merchants.
Rising Adoption of Gamification in Loyalty Programs
- Gamification is becoming an increasingly important engagement tool in African loyalty programs. In Nigeria, Paga's loyalty system incorporates game-like elements, such as challenges and milestones, to encourage frequent transactions. In Kenya, Jumia Kenya has introduced gamified loyalty features during promotional periods, such as Black Friday, where users unlock rewards based on purchase milestones.
- The growing smartphone penetration among younger consumers has driven demand for interactive and engaging loyalty experiences. Social media and mobile applications have made it easier for brands to introduce gaming elements encouraging customer participation.
Integration of Loyalty Programs with Financial Inclusion Initiatives
- Loyalty programs in Africa are increasingly being linked to financial inclusion efforts. M-Pesa's Bonga Points in Kenya allows unbanked customers to access financial benefits, while in Nigeria, fintech companies like OPay reward users for mobile money transactions. MTN MoMo in Uganda has also integrated loyalty features that reward frequent digital transactions.
- Africa has one of the highest rates of unbanked populations, and mobile money services have stepped in to bridge this gap. Governments and financial institutions are encouraging digital financial literacy, and loyalty incentives are a powerful tool to promote consistent usage of these services.
Increased Focus on ESG-Driven Loyalty Programs
- African brands are beginning incorporating environmental, social, and governance (ESG) principles into their loyalty programs. Pick n Pay's South Africa Smart Shopper program incentivizes customers to choose eco-friendly products. Some airlines and transportation providers, such as Kenya Airways, are exploring carbon offset rewards for eco-conscious travelers.
- Rising awareness of climate change and government sustainability initiatives are pushing brands to adopt environmentally friendly incentives. Additionally, consumers are becoming more conscious of ethical and sustainable purchasing choices.
Competitive Landscape of the Loyalty Market in Africa
The African loyalty market is highly fragmented but rapidly evolving due to fintech innovation, mobile payment adoption, and retail sector expansion. Unlike in North America or Europe, coalition loyalty programs remain underdeveloped, with mobile-first fintech and telecom-led rewards driving market competition. Over the next 2-4 years, consolidation among fintech firms, expansion of retail-based rewards, and super app-driven loyalty ecosystems will define the competitive landscape, shaping how brands engage with African consumers.
Competitive Intensity and Market Structure
- High competition in fintech and mobile-based loyalty: The African loyalty market is dominated by fintech-driven and mobile wallet-integrated rewards programs, as traditional coalition loyalty models have limited presence. Platforms like M-Pesa's Bonga Points (Kenya), e& money rewards (UAE, Africa), and OPay's loyalty incentives (Nigeria) are driving engagement through digital transactions rather than traditional point-based programs.
- Retail and telecom-led programs gaining traction: Loyalty programs in Africa are heavily influenced by telecom and retail industries, with brands like Safaricom's Bonga Points (Kenya), MTN MoMo rewards (Ghana, Nigeria, South Africa), and Shoprite Xtra Savings (South Africa) leading the market. These programs focus on cashback, airtime rewards, and essential goods discounts to drive customer retention.
- Fragmented market with no dominant coalition program: Unlike Europe and North America, Africa lacks a major coalition loyalty network. Instead, individual businesses or fintech platforms lead the sector. Fintech and super app players like Flutterwave, JumiaPay, and Paga are expanding payment-linked rewards, but no single company dominates the loyalty ecosystem across multiple industries.
Types of Players in the Loyalty Market
- Fintech and mobile wallet-based loyalty programs dominate: Africa's high mobile penetration and low banking access have made fintech-driven rewards programs the primary loyalty mechanism. M-Pesa (Kenya, Tanzania), OPay (Nigeria), and MTN MoMo (Ghana, South Africa, Nigeria) integrate loyalty incentives into mobile money platforms, rewarding transactions with cashback and discounts.
- Retail and supermarket-driven programs gaining traction: Supermarket chains like Shoprite (South Africa, Nigeria, Kenya) and Carrefour (Egypt, Kenya, Morocco) are expanding loyalty initiatives focused on discounts, personalized deals, and cashback-based incentives. Pick n Pay's Smart Shopper program in South Africa is one of the region's largest standalone retail loyalty schemes.
- Telecom and e-commerce loyalty programs growing: Telecom brands like Vodacom, Airtel, and Orange offer loyalty rewards tied to airtime purchases, data usage, and mobile payments, making telecom-led loyalty a key sector in Africa. E-commerce platforms like Jumia and Takealot also integrate discount-based and cashback loyalty models to drive digital commerce adoption.
Market Fragmentation vs. Consolidation
- Highly fragmented market with multiple localized players: Unlike Europe and North America, Africa's loyalty sector lacks a dominant coalition program, leading to regional fragmentation. Each country has separate fintech-led and retailer-specific loyalty programs, limiting cross-border reward flexibility.
- Super apps driving partial consolidation in some regions: Platforms like JumiaPay (Africa-wide), Paga (Nigeria), and Safaricom's M-Pesa (East Africa) are attempting to create loyalty ecosystems that combine shopping, payments, and rewards. However, most programs still operate in silos without large-scale coalition partnerships.
- Bank-led loyalty programs are growing but remain niche: Unlike in Europe and the U.S., banks play a smaller role in loyalty programs in Africa. However, companies like UBA (United Bank of Africa) and Ecobank are integrating cashback and tiered rewards systems for credit card holders, indicating early signs of banking-sector loyalty growth.
- Low banking penetration limits traditional loyalty models: Less than 40% of Africans have access to formal banking, so many consumers rely on mobile money platforms instead of credit card-linked loyalty programs. This limits the applicability of Western-style reward systems that depend on credit transactions.
- High cost of consumer acquisition in a price-sensitive market: Many African consumers are highly price-conscious, making it challenging for businesses to charge for subscription-based loyalty programs. Brands must focus on cashback, discounts, and basic rewards rather than exclusive premium-tier incentives common in Western markets.
- Regulatory and infrastructure challenges vary by country: Countries like Nigeria, South Africa, and Kenya have favorable digital payment regulations, enabling fintech-driven loyalty growth. However, some regions face infrastructure issues, low digital literacy, and inconsistent data protection laws, making it difficult for global brands to scale.
Outlook: Competitive Shifts Over the Next 2-4 Years
- Fintech and mobile wallet-driven loyalty programs will dominate: Digital payments will remain Africa's primary driver of loyalty programs. For instance, M-Pesa's expansion in Ethiopia and Ghana and JumiaPay's growing user base will lead to more integrated mobile-first rewards systems.
- Retail and supermarket loyalty expansion will increase: Major retail players will strengthen personalized rewards and AI-driven recommendations, as seen in Pick n Pay's partnership with banks for linked rewards in South Africa. Expansion into North and West Africa will create new competitive pressures for local supermarkets.
- Super apps and digital ecosystems will push for consolidation: More fintech players and mobile payment providers will attempt to consolidate loyalty offerings across multiple industries. For instance, Paga (Nigeria) and MTN MoMo (West Africa) are expanding beyond payments into e-commerce, remittances, and rewards, signaling a potential shift toward regional loyalty ecosystems.
This tittle is a bundled offering combining 4 reports, covering regional insights along with data centric analysis at regional and country level:
1. Africa Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
2. Egypt Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
3. Nigeria Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
4. South Africa Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
All the regional and country sections above follow the following table of contents covering 100 charts and 78 tables for each country / region:
1 About this Report
1.1 Summary
1.2 Methodology
1.3 Loyalty Programs Definitions
1.4 Disclaimer
2 Retail Sector Market Size Analysis
2.1 Retail Industry Market Size, 2019-2028
2.2 Ecommerce Market Size, 2019-2028
2.3 POS Spend Trend Analysis, 2019-2028
3 Loyalty Spend Market Size and Future Growth Dynamics
3.1 Loyalty Spend Market Size and Future Growth Dynamics, 2019-2028
3.2 Loyalty Spend on Schemes by Value Accumulated and Value Redemption Rate, 2023
3.3 Loyalty Spend Share by Functional Domains, 2019-2028
3.4 Loyalty Spend by Loyalty Schemes, 2019-2028
3.5 Loyalty Spend by Loyalty Platforms, 2019-2028
4 Loyalty Schemes Spend Market Size and Future Growth Dynamics by Loyalty Program Type
4.1 Loyalty Schemes Spend Share by Loyalty Program Type, 2023
4.2 Spend by Point-based Loyalty Program, 2019-2028
4.3 Spend by Tiered Loyalty Program, 2019-2028
4.4 Spend by Mission-driven Loyalty Program, 2019-2028
4.5 Spend by Spend-based Loyalty Program, 2019-2028
4.6 Spend by Gaming Loyalty Program, 2019-2028
4.7 Spend by Free Perks Loyalty Program, 2019-2028
4.8 Spend by Subscription Loyalty Program, 2019-2028
4.9 Spend by Community Loyalty Program, 2019-2028
4.1 Spend by Refer a Friend Loyalty Program, 2019-2028
4.11 Spend by Paid Loyalty Program, 2019-2028
4.12 Spend by Cashback Loyalty Program, 2019-2028
5 Loyalty Schemes Market Size and Future Growth Dynamics by Channel
5.1 Loyalty Schemes Spend Share by Channel, 2019-2028
5.2 Loyalty Spend by In-Store, 2019-2028
5.3 Loyalty Spend by Online, 2019-2028
5.4 Loyalty Spend by Mobile, 2019-2028
6 Loyalty Schemes Spend Market Size and Future Growth Dynamics by Business Model
6.1 Loyalty Schemes Spend Share by Business Model, 2019-2028
6.2 Loyalty Spend by Seller Driven, 2019-2028
6.3 Loyalty Spend by Payment Instrument Driven, 2019-2028
6.4 Loyalty Spend by Other Segment, 2019-2028
7 Loyalty Schemes Spend Market Size and Future Growth Dynamics by Key Sectors
7.1 Loyalty Schemes Spend Share by Key Sectors, 2019-2028
7.2 Loyalty Schemes Spend in Retail, 2019-2028
7.3 Loyalty Schemes Spend in Financial Services, 2019-2028
7.4 Loyalty Schemes Spend in Healthcare & Wellness, 2019-2028
7.5 Loyalty Schemes Spend in Restaurants & Food Delivery, 2019-2028
7.6 Loyalty Schemes Spend in Travel & Hospitality (Cabs, Hotels, Airlines), 2019-2028
7.7 Loyalty Schemes Spend in Telecoms, 2019-2028
7.8 Loyalty Schemes Spend in Media & Entertainment, 2019-2028
7.9 Loyalty Schemes Spend in Other, 2019-2028
8 Loyalty Schemes Spend in Key Sectors by Online Channel, 2019-2028
8.1 Online Loyalty Spend in Retail Segment, 2019-2028
8.2 Online Loyalty Spend in Financial Services, 2019-2028
8.3 Online Loyalty Spend in Healthcare & Wellness, 2019-2028
8.4 Online Loyalty Spend in Restaurants & Food Delivery, 2019-2028
8.5 Online Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines), 2019-2028
8.6 Online Loyalty Spend in Telecoms, 2019-2028
8.7 Online Loyalty Spend in Media & Entertainment, 2019-2028
8.8 Online Loyalty Spend in Other Segment, 2019-2028
9 In-Store Loyalty Schemes Spend in Key Sectors, 2019-2028
9.1 In-Store Loyalty Spend in Retail Segment, 2019-2028
9.2 In-Store Loyalty Spend in Healthcare & Wellness Segment, 2019-2028
9.3 In-Store Loyalty Spend in Restaurants & Food Delivery Segment, 2019-2028
9.4 In-Store Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment, 2019-2028
9.5 In-Store Loyalty Spend in Media & Entertainment Segment, 2019-2028
9.6 In-Store Loyalty Spend in Other Sector, 2019-2028
10 Mobile App Loyalty Schemes Spend in Key Sectors, 2019-2028
10.1 Mobile App Loyalty Spend in Retail Segment, 2019-2028
10.2 Mobile App Loyalty Spend in Financial Services Segment, 2019-2028
10.3 Mobile App Loyalty Spend in Healthcare & Wellness Segment, 2019-2028
10.4 Mobile App Loyalty Spend in Restaurants & Food Delivery Segment, 2019-2028
10.5 Mobile App Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment, 2019-2028
10.6 Mobile App Loyalty Spend in Telecoms Segment, 2019-2028
10.7 Mobile App Loyalty Spend in Media & Entertainment Segment, 2019-2028
10.8 Mobile App Loyalty Spend in Other Segment, 2019-2028
11 Retail Sector Loyalty Schemes Spend Market Size and Future Growth Dynamics
11.1 Loyalty Schemes Spend Share by Retail Segments, 2019-2028
11.2 Loyalty Retail Schemes Spend by Diversified Retailers, 2019-2028
11.3 Loyalty Retail Schemes Spend by Department Stores, 2019-2028
11.4 Loyalty Retail Schemes Spend by Specialty Stores, 2019-2028
11.5 Loyalty Retail Schemes Spend by Clothing, Footwear & Accessories, 2019-2028
11.6 Loyalty Retail Schemes Spend by Toy & Hobby Shops, 2019-2028
11.7 Loyalty Retail Schemes Spend by Supermarket and Convenience Store, 2019-2028
11.8 Loyalty Retail Schemes Spend by Home Merchandise, 2019-2028
11.9 Loyalty Retail Schemes Spend by Other, 2019-2028
12 Loyalty Schemes Spend Market Size and Future Growth Dynamics by Accessibility
12.1 Loyalty Schemes Spend Share by Accessibility, 2023 Vs 2028
12.2 Loyalty Spend by Card Based Access, 2019-2028
12.3 Loyalty Spend by Digital Access, 2019-2028
13 Loyalty Schemes Spend Market Size and Future Growth Dynamics by Consumer Type
13.1 Loyalty Schemes Spend Share by Consumer Type, 2023 Vs 2028
13.2 Loyalty Schemes Spend by B2B Consumers, 2019-2028
13.3 Loyalty Spend by B2C Consumers, 2019-2028
14 Loyalty Schemes Spend Market Size and Future Growth Dynamics by Membership Type
14.1 Loyalty Schemes Spend Share by Membership Type, 2019-2028
14.2 Loyalty Membership Type Schemes Spend by Free, 2019-2028
14.3 Loyalty Membership Type Schemes Spend by Free + Premium, 2019-2028
14.4 Loyalty Membership Type Schemes Spend by Premium, 2019-2028
15 Loyalty Platform Spend Market Size and Future Growth Dynamics by Software Use case
15.1 Loyalty Platform Spend Share by Software Use Case, 2023 Vs 2028
15.2 Loyalty Software Platform Spend by Analytics and AI Driven, 2019-2028
15.3 Loyalty Software Platform Spend by Management Platform, 2019-2028
16 Loyalty Platform Spend Market Size and Future Growth Dynamics by Vendor/Solution Partner
16.1 Loyalty Platform Spend Share by Vendor/Solution Partner, 2023 Vs 2028
16.2 Loyalty Vendor/Solution Partner Platform Spend by In House, 2019-2028
16.3 Loyalty Vendor/Solution Partner Platform Spend by Third-Party Vendor, 2019-2028
17 Loyalty Platform Spend Market Size and Future Growth Dynamics by Deployment
17.1 Loyalty Platform Spend Share by Deployment, 2023 Vs 2028
17.2 Loyalty Deployment Platform Spend by Cloud, 2019-2028
17.3 Loyalty Deployment Platform Spend by On-Premise, 2019-2028
18 Loyalty Spend Market Size and Future Growth Dynamics by Software vs. Services
18.1 Loyalty Spend Share by Software vs. Services, 2023 Vs 2028
18.2 Loyalty Spend by Software, 2019-2028
18.3 Loyalty Spend by Services, 2019-2028
19 Loyalty Spend Market Size and Future Growth Dynamics by Custom vs. Off the Shelf Software Platforms
19.1 Loyalty Spend Share by Custom vs. Off the Shelf Software Platforms, 2023 Vs 2028
19.2 Loyalty Software Platforms Spend by Custom Built Platform, 2019-2028
19.3 Loyalty Software Platforms Spend by Off the Shelf Platform, 2019-2028
20 Loyalty Spend Market Size and Forecast by Consumer Demographics & Behaviour
20.1 Loyalty Spend Share by Age Group, 2023
20.2 Loyalty Spend Share by Income Level, 2023
20.3 Loyalty Spend Share by Gender, 2023
21 Further Reading
21.1 About PayNXT360
21.2 Related Research
All regional and country reports mentioned above will have the following tables:
Table 1: Retail Industry Market Size (US$ Million), 2019-2028
Table 2: Ecommerce Market Size (US$ Million), 2019-2028
Table 3: POS Spend Market Size (US$ Million), 2019-2028
Table 4: Total Loyalty Spend (US$ Million), 2019-2028
Table 5: Loyalty Spend by Loyalty Schemes (US$ Million), 2019-2028
Table 6: Loyalty Spend by Loyalty Platforms (US$ Million), 2019-2028
Table 7: Spend by Point-based Loyalty Program (US$ Million), 2019-2028
Table 8: Spend by Tiered Loyalty Program (US$ Million), 2019-2028
Table 9: Spend by Mission-driven Loyalty Program (US$ Million), 2019-2028
Table 10: Spend by Spend-based Loyalty Program (US$ Million), 2019-2028
Table 11: Spend by Gaming Loyalty Program (US$ Million), 2019-2028
Table 12: Spend by Free Perks Loyalty Program (US$ Million), 2019-2028
Table 13: Spend by Subscription Loyalty Program (US$ Million), 2019-2028
Table 14: Spend by Community Loyalty Program (US$ Million), 2019-2028
Table 15: Spend by Refer a Friend Loyalty Program (US$ Million), 2019-2028
Table 16: Spend by Paid Loyalty Program (US$ Million), 2019-2028
Table 17: Spend by Cashback Loyalty Program (US$ Million), 2019-2028
Table 18: Loyalty Spend by In-Store (US$ Million), 2019-2028
Table 19: Loyalty Spend by Online (US$ Million), 2019-2028
Table 20: Loyalty Spend by Mobile (US$ Million), 2019-2028
Table 21: Loyalty Business Model Schemes Spend by Seller Driven (US$ Million), 2019-2028
Table 22: Loyalty Business Model Schemes Spend by Payment Instrument Driven (US$ Million), 2019-2028
Table 23: Loyalty Business Model Schemes Spend by Other Segment (US$ Million), 2019-2028
Table 24: Loyalty Schemes Spend in Retail (US$ Million), 2019-2028
Table 25: Loyalty Schemes Spend in Financial Services (US$ Million), 2019-2028
Table 26: Loyalty Schemes Spend in Healthcare & Wellness (US$ Million), 2019-2028
Table 27: Loyalty Schemes Spend in Restaurants & Food Delivery (US$ Million), 2019-2028
Table 28: Loyalty Schemes Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2019-2028
Table 29: Loyalty Schemes Spend in Telecoms (US$ Million), 2019-2028
Table 30: Loyalty Schemes Spend in Media & Entertainment (US$ Million), 2019-2028
Table 31: Loyalty Schemes Spend in Others (US$ Million), 2019-2028
Table 32: Online Loyalty Spend in Retail Segment (US$ Million), 2019-2028
Table 33: Online Loyalty Spend in Financial Services (US$ Million), 2019-2028
Table 34: Online Loyalty Spend in Healthcare & Wellness (US$ Million), 2019-2028
Table 35: Online Loyalty Spend in Restaurants & Food Delivery (US$ Million), 2019-2028
Table 36: Online Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2019-2028
Table 37: Online Loyalty Spend in Telecoms (US$ Million), 2019-2028
Table 38: Online Loyalty Spend in Media & Entertainment (US$ Million), 2019-2028
Table 39: Online Loyalty Spend in Other Segments (US$ Million), 2019-2028
Table 40: In-Store Loyalty Spend in Retail Segment (US$ Million), 2019-2028
Table 41: In-Store Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2019-2028
Table 42: In-Store Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2019-2028
Table 43: In-Store Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2019-2028
Table 44: In-Store Loyalty Spend in Media & Entertainment Segment (US$ Million), 2019-2028
Table 45: In-Store Loyalty Spend in Other Sector (US$ Million), 2019-2028
Table 46: Mobile App Loyalty Spend in Retail Segment (US$ Million), 2019-2028
Table 47: Mobile App Loyalty Spend in Financial Services Segment (US$ Million), 2019-2028
Table 48: Mobile App Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2019-2028
Table 49: Mobile App Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2019-2028
Table 50: Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2019-2028
Table 51: Mobile App Loyalty Spend in Telecoms Segment (US$ Million), 2019-2028
Table 52: Mobile App Loyalty Spend in Media & Entertainment Segment (US$ Million), 2019-2028
Table 53: Mobile App Loyalty Spend in Other Segment (US$ Million), 2019-2028
Table 54: Loyalty Retail Schemes Spend by Diversified Retailers (US$ Million), 2019-2028
Table 55: Loyalty Retail Schemes Spend by Department Stores (US$ Million), 2019-2028
Table 56: Loyalty Retail Schemes Spend by Specialty Stores (US$ Million), 2019-2028
Table 57: Loyalty Retail Schemes Spend by Clothing, Footwear & Accessories (US$ Million), 2019-2028
Table 58: Loyalty Retail Schemes Spend by Toy & Hobby Shops (US$ Million), 2019-2028
Table 59: Loyalty Retail Schemes Spend by Supermarket and Convenience Store (US$ Million), 2019-2028
Table 60: Loyalty Retail Schemes Spend by Home Merchandise (US$ Million), 2019-2028
Table 61: Loyalty Retail Schemes Spend by Other (US$ Million), 2019-2028
Table 62: Loyalty Spend by Card Based Access (US$ Million), 2019-2028
Table 63: Loyalty Spend by Digital Access (US$ Million), 2019-2028
Table 64: Loyalty Schemes Spend by B2B Consumers (US$ Million), 2019-2028
Table 65: Loyalty Schemes Spend by B2C Consumers (US$ Million), 2019-2028
Table 66: Loyalty Membership Type Schemes Spend by Free (US$ Million), 2019-2028
Table 67: Loyalty Membership Type Schemes Spend by Free + Premium (US$ Million), 2019-2028
Table 68: Loyalty Membership Type Schemes Spend by Premium (US$ Million), 2019-2028
Table 69: Loyalty Software Platform Spend by Analytics and AI Driven (US$ Million), 2019-2028
Table 70: Loyalty Software Platform Spend by Management Platform (US$ Million), 2019-2028
Table 71: Loyalty Vendor/Solution Partner Platform Spend by In-House (US$ Million), 2019-2028
Table 72: Loyalty Vendor/Solution Partner Platform Spend by Third-Party Vendor (US$ Million), 2019-2028
Table 73: Loyalty Deployment Platform Spend by Cloud (US$ Million), 2019-2028
Table 74: Loyalty Deployment Platform Spend by On-Premise (US$ Million), 2019-2028
Table 75: Loyalty Spend by Software (US$ Million), 2019-2028
Table 76: Loyalty Spend by Services (US$ Million), 2019-2028
Table 77: Loyalty Software Platforms Spend by Custom Built Platform (US$ Million), 2019-2028
Table 78: Loyalty Software Platforms Spend by Off the Shelf Platform (US$ Million), 2019-2028
All regional and country reports mentioned above will have the following figures:
Figure 1: PayNXT360's Methodology Framework
Figure 2: Retail Industry Market Size (US$ Million), 2019-2028
Figure 3: Ecommerce Market Size (US$ Million), 2019-2028
Figure 4: POS Spend Market Size (US$ Million), 2019-2028
Figure 5: Total Loyalty Spend (US$ Million), 2019-2028
Figure 6: Loyalty Spend on Schemes by Value Accumulated and Value Redemption Rate (%), 2023
Figure 7: Loyalty Spend Share by Functional Domains (%), 2019-2028
Figure 8: Loyalty Spend by Loyalty Schemes (US$ Million), 2019-2028
Figure 9: Loyalty Spend by Loyalty Platforms (US$ Million), 2019-2028
Figure 10: Loyalty Schemes Spend Share by Loyalty Program Type (%), 2023
Figure 11: Spend by Point-based Loyalty Program (US$ Million), 2019-2028
Figure 12: Spend by Tiered Loyalty Program (US$ Million), 2019-2028
Figure 13: Spend by Mission-driven Loyalty Program (US$ Million), 2019-2028
Figure 14: Spend by Spend-based Loyalty Program (US$ Million), 2019-2028
Figure 15: Spend by Gaming Loyalty Program (US$ Million), 2019-2028
Figure 16: Spend by Free Perks Loyalty Program (US$ Million), 2019-2028
Figure 17: Spend by Subscription Loyalty Program (US$ Million), 2019-2028
Figure 18: Spend by Community Loyalty Program (US$ Million), 2019-2028
Figure 19: Spend by Refer a Friend Loyalty Program (US$ Million), 2019-2028
Figure 20: Spend by Paid Loyalty Program (US$ Million), 2019-2028
Figure 21: Spend by Cashback Loyalty Program (US$ Million), 2019-2028
Figure 22: Loyalty Schemes Spend Share by Channel (%), 2019-2028
Figure 23: Loyalty Spend by In-Store (US$ Million), 2019-2028
Figure 24: Loyalty Spend by Online (US$ Million), 2019-2028
Figure 25: Loyalty Spend by Mobile (US$ Million), 2019-2028
Figure 26: Loyalty Schemes Spend Share by Business Model (%), 2019-2028
Figure 27: Loyalty Business Model Schemes Spend by Seller Driven (US$ Million), 2019-2028
Figure 28: Loyalty Business Model Schemes Spend by Payment Instrument Driven (US$ Million), 2019-2028
Figure 29: Loyalty Business Model Schemes Spend by Other Segment (US$ Million), 2019-2028
Figure 30: Loyalty Schemes Spend Share by Key Sectors (%), 2019-2028
Figure 31: Loyalty Schemes Spend in Retail (US$ Million), 2019-2028
Figure 32: Loyalty Schemes Spend in Financial Services (US$ Million), 2019-2028
Figure 33: Loyalty Schemes Spend in Healthcare & Wellness (US$ Million), 2019-2028
Figure 34: Loyalty Schemes Spend in Restaurants & Food Delivery (US$ Million), 2019-2028
Figure 35: Loyalty Schemes Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2019-2028
Figure 36: Loyalty Schemes Spend in Telecoms (US$ Million), 2019-2028
Figure 37: Loyalty Schemes Spend in Media & Entertainment (US$ Million), 2019-2028
Figure 38: Loyalty Schemes Spend in Other (US$ Million), 2019-2028
Figure 39: Loyalty Online Schemes Spend Share by Key Sectors (%), 2019-2028
Figure 40: Online Loyalty Spend in Retail Segment (US$ Million), 2019-2028
Figure 41: Online Loyalty Spend in Financial Services (US$ Million), 2019-2028
Figure 42: Online Loyalty Spend in Healthcare & Wellness (US$ Million), 2019-2028
Figure 43: Online Loyalty Spend in Restaurants & Food Delivery (US$ Million), 2019-2028
Figure 44: Online Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2019-2028
Figure 45: Online Loyalty Spend in Telecoms (US$ Million), 2019-2028
Figure 46: Online Loyalty Spend in Media & Entertainment (US$ Million), 2019-2028
Figure 47: Online Loyalty Spend in Other Segment (US$ Million), 2019-2028
Figure 48: In-Store Loyalty Spend in Key Sectors (%), 2019-2028
Figure 49: In-Store Loyalty Spend in Retail Segment (US$ Million), 2019-2028
Figure 50: In-Store Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2019-2028
Figure 51: In-Store Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2019-2028
Figure 52: In-Store Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2019-2028
Figure 53: In-Store Loyalty Spend in Media & Entertainment Segment (US$ Million), 2019-2028
Figure 54: In-Store Loyalty Spend in Other Sector (US$ Million), 2019-2028
Figure 55: Mobile App Loyalty Spend in Key Sectors (%), 2019-2028
Figure 56: Mobile App Loyalty Spend in Retail Segment (US$ Million), 2019-2028
Figure 57: Mobile App Loyalty Spend in Financial Services Segment (US$ Million), 2019-2028
Figure 58: Mobile App Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2019-2028
Figure 59: Mobile App Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2019-2028
Figure 60: Mobile App Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2019-2028
Figure 61: Mobile App Loyalty Spend in Telecoms Segment (US$ Million), 2019-2028
Figure 62: Mobile App Loyalty Spend in Media & Entertainment Segment (US$ Million), 2019-2028
Figure 63: Mobile App Loyalty Spend in Other Segment (US$ Million), 2019-2028
Figure 64: Loyalty Schemes Spend Share by Retail Segments (%), 2019-2028
Figure 65: Loyalty Retail Schemes Spend by Diversified Retailers (US$ Million), 2019-2028
Figure 66: Loyalty Retail Schemes Spend by Department Stores (US$ Million), 2019-2028
Figure 67: Loyalty Retail Schemes Spend by Specialty Stores (US$ Million), 2019-2028
Figure 68: Loyalty Retail Schemes Spend by Clothing, Footwear & Accessories (US$ Million), 2019-2028
Figure 69: Loyalty Retail Schemes Spend by Toy & Hobby Shops (US$ Million), 2019-2028
Figure 70: Loyalty Retail Schemes Spend by Supermarket and Convenience Store (US$ Million), 2019-2028
Figure 71: Loyalty Retail Schemes Spend by Home Merchandise (US$ Million), 2019-2028
Figure 72: Loyalty Retail Schemes Spend by Other (US$ Million), 2019-2028
Figure 73: Loyalty Schemes Spend Share by Accessibility (%), 2023 Vs 2028
Figure 74: Loyalty Spend by Card Based Access (US$ Million), 2019-2028
Figure 75: Loyalty Spend by Digital Access (US$ Million), 2019-2028
Figure 76: Loyalty Schemes Spend Share by Consumer Type (%), 2023 Vs 2028
Figure 77: Loyalty Schemes Spend by B2B Consumers (US$ Million), 2019-2028
Figure 78: Loyalty Schemes Spend by B2C Consumers (US$ Million), 2019-2028
Figure 79: Loyalty Schemes Spend Share by Membership Type (%), 2019-2028
Figure 80: Loyalty Membership Type Schemes Spend by Free (US$ Million), 2019-2028
Figure 81: Loyalty Membership Type Schemes Spend by Free + Premium (US$ Million), 2019-2028
Figure 82: Loyalty Membership Type Schemes Spend by Premium (US$ Million), 2019-2028
Figure 83: Loyalty Platform Spend Share by Software Use Case (%), 2023 Vs 2028
Figure 84: Loyalty Software Platform Spend by Analytics and AI Driven (US$ Million), 2019-2028
Figure 85: Loyalty Software Platform Spend by Management Platform (US$ Million), 2019-2028
Figure 86: Loyalty Platform Spend Share by Vendor/Solution Partner (%), 2023 Vs 2028
Figure 87: Loyalty Vendor/Solution Partner Platform Spend by In-House (US$ Million), 2019-2028
Figure 88: Loyalty Vendor/Solution Partner Platform Spend by Third-Party Vendor (US$ Million), 2019-2028
Figure 89: Loyalty Platform Spend Share by Deployment (%), 2023 Vs 2028
Figure 90: Loyalty Deployment Platform Spend by Cloud (US$ Million), 2019-2028
Figure 91: Loyalty Deployment Platform Spend by On-Premise (US$ Million), 2019-2028
Figure 92: Loyalty Spend Share by Software vs. Services (%), 2023 Vs 2028
Figure 93: Loyalty Spend by Software (US$ Million), 2019-2028
Figure 94: Loyalty Spend by Services (US$ Million), 2019-2028
Figure 95: Loyalty Spend Share by Custom vs. Off the Shelf Software Platforms (%), 2023 Vs 2028
Figure 96: Loyalty Software Platforms Spend by Custom Built Platform (US$ Million), 2019-2028
Figure 97: Loyalty Software Platforms Spend by Off the Shelf Platform (US$ Million), 2019-2028
Figure 98: Loyalty Spend Share by Age Group (%), 2023
Figure 99: Loyalty Spend Share by Income Level (%), 2023
Figure 100: Loyalty Spend Share by Gender (%), 2023
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