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Report
Africa Energy Drinks Market Report and Forecast 2024-2032
Market Report I 2024-01-29 I 240 Pages I EMR Inc.
Africa Energy Drinks Market Report and Forecast 2024-2032
Market Outlook
According to the report by Expert Market Research (EMR), the Africa energy drinks market size reached approximately USD 1.62 billion in 2023. Aided by the growing young population, heightened awareness about health and fitness, and the rapid urbanisation across major African cities, the market is projected to further grow at a CAGR of 6.2% in the forecast period of 2024-2032, reaching a value of around USD 2.78 billion by 2032.
Energy drinks, primarily known for their stimulating properties, are beverages that contain varying amounts of caffeine, vitamins, amino acids, and other natural stimulants. They promise enhanced physical and mental alertness, making them particularly attractive to a demographic leading an active and hectic lifestyle. Besides their primary function of providing quick energy boosts, they are also often used in combination with alcohol in nightlife settings.
The rising urban youth population in the country is a significant driver of the Africa energy drinks market growth. As students and young professionals face increasingly demanding lifestyles, many turn to energy drinks as a quick fix for their fatigue. With the current trend of long work hours and an active social life, these beverages are seen not just as a utility, but also a lifestyle product.
Furthermore, the rise of fitness consciousness among Africans is pushing the energy drinks market upwards. Many fitness enthusiasts consume these beverages before workouts to increase their stamina. Notably, the perception of energy drinks as a fitness supplement is being furthered by various promotional events and sponsorships by leading brands in sports events across the continent.
In addition to the traditional market drivers, innovative marketing and product diversification are also playing crucial roles in impacting the Africa energy drinks market outlook. Producers are now offering sugar-free, reduced-calorie, and herbal versions of their products. This product range diversification aims to cater to a broader audience, especially health-conscious consumers who might have previously been hesitant to consume standard energy drinks.
However, it is not just the product itself that's evolving. The marketing tactics of major players have become increasingly localised, reflecting the diverse cultures, languages, and preferences of the African market. Brand ambassadors, often local celebrities or sports stars, further enhance the regional appeal.
As per the Africa energy drinks market analysis, the African continent's rapid urbanisation, especially in countries like Nigeria, South Africa, and Kenya, has made distribution and marketing more efficient for energy drink producers. Enhanced logistics infrastructure and an increase in the number of modern retail outlets mean that energy drinks are more accessible to consumers than ever before.
Market Segmentation
The market can be divided based on type, product, packaging, distribution channel, and country.
Market Breakup by Type
- Caffeinated Beverages
- De-Caffeinated Beverages
Market Breakup by Product
- Shots
- Drinks
- Mixers
Market Breakup by Packaging
- Cans
- Bottles
- Others
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Convenience Stores
- Speciality Stores
- Online
- Others
Market Breakup by Country
- South Africa
- Egypt
- Nigeria
- Algeria
- Others
Competitive Landscape
The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Africa energy drinks market. Some of the major players explored in the report by Expert Market Research are as follows:
- Red Bull Company Ltd.
- Monster Energy Company
- The Coca Cola Company
- Mutalo Group (Kabisa)
- PepsiCo Inc.
- MoFaya Energy
- The Alternative Power (Pty) Ltd (Switch)
- Power Horse Energy Drinks GmbH
- Suntory Beverage & Food Limited
- Monarch Beverages Monarch Beverages
- Others
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*We at Expert Market Research always strive to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.
1 Preface
2 Report Coverage - Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 Global Energy Drinks Market Overview
8.1 Key Industry Highlights
8.2 Global Energy Drinks Historical Market (2018-2023)
8.3 Global Energy Drinks Market Forecast (2024-2032)
8.4 Global Energy Drinks Market Share by Region
8.4.1 North America
8.4.2 Europe
8.4.3 Asia Pacific
8.4.4 Latin America
8.4.5 Middle East and Africa
9 Africa Energy Drinks Market Overview
9.1 Key Industry Highlights
9.2 Africa Energy Drinks Historical Market (2018-2023)
9.3 Africa Energy Drinks Market Forecast (2024-2032)
10 Africa Energy Drinks Market by Type
10.1 Caffeinated Beverages
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 De-Caffeinated Beverages
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
11 Africa Energy Drinks Market by Product
11.1 Shots
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Drinks
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Mixers
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
12 Africa Energy Drinks Market by Packaging
12.1 Cans
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Bottles
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Others
13 Africa Energy Drinks Market by Distribution Channel
13.1 Supermarkets and Hypermarkets
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Convenience Stores
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Speciality Stores
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 Online
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Africa Energy Drinks Market by Country
14.1 South Africa
14.1.1 Historical Trend (2018-2023)
14.1.2 Forecast Trend (2024-2032)
14.2 Egypt
14.2.1 Historical Trend (2018-2023)
14.2.2 Forecast Trend (2024-2032)
14.3 Nigeria
14.3.1 Historical Trend (2018-2023)
14.3.2 Forecast Trend (2024-2032)
14.4 Algeria
14.4.1 Historical Trend (2018-2023)
14.4.2 Forecast Trend (2024-2032)
14.5 Others
15 Market Dynamics
15.1 SWOT Analysis
15.1.1 Strengths
15.1.2 Weaknesses
15.1.3 Opportunities
15.1.4 Threats
15.2 Porter's Five Forces Analysis
15.2.1 Supplier's Power
15.2.2 Buyer's Power
15.2.3 Threat of New Entrants
15.2.4 Degree of Rivalry
15.2.5 Threat of Substitutes
15.3 Key Indicators of Demand
15.4 Key Indicators of Price
16 Competitive Landscape
16.1 Market Structure
16.2 Company Profiles
16.2.1 Red Bull Company Ltd.
16.2.1.1 Company Overview
16.2.1.2 Product Portfolio
16.2.1.3 Demographic Reach and Achievements
16.2.1.4 Certifications
16.2.2 Monster Energy Company
16.2.2.1 Company Overview
16.2.2.2 Product Portfolio
16.2.2.3 Demographic Reach and Achievements
16.2.2.4 Certifications
16.2.3 The Coca Cola Company
16.2.3.1 Company Overview
16.2.3.2 Product Portfolio
16.2.3.3 Demographic Reach and Achievements
16.2.3.4 Certifications
16.2.4 Mutalo Group (Kabisa)
16.2.4.1 Company Overview
16.2.4.2 Product Portfolio
16.2.4.3 Demographic Reach and Achievements
16.2.4.4 Certifications
16.2.5 PepsiCo Inc.
16.2.5.1 Company Overview
16.2.5.2 Product Portfolio
16.2.5.3 Demographic Reach and Achievements
16.2.5.4 Certifications
16.2.6 MoFaya Energy
16.2.6.1 Company Overview
16.2.6.2 Product Portfolio
16.2.6.3 Demographic Reach and Achievements
16.2.6.4 Certifications
16.2.7 The Alternative Power (Pty) Ltd (Switch)
16.2.7.1 Company Overview
16.2.7.2 Product Portfolio
16.2.7.3 Demographic Reach and Achievements
16.2.7.4 Certifications
16.2.8 Power Horse Energy Drinks GmbH
16.2.8.1 Company Overview
16.2.8.2 Product Portfolio
16.2.8.3 Demographic Reach and Achievements
16.2.8.4 Certifications
16.2.9 Suntory Beverage & Food Limited
16.2.9.1 Company Overview
16.2.9.2 Product Portfolio
16.2.9.3 Demographic Reach and Achievements
16.2.9.4 Certifications
16.2.10 Monarch Beverages
16.2.10.1 Company Overview
16.2.10.2 Product Portfolio
16.2.10.3 Demographic Reach and Achievements
16.2.10.4 Certifications
16.2.11 Others
17 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Energy Drinks Market: Key Industry Highlights, 2018 and 2032
2. Africa Energy Drinks Market: Key Industry Highlights, 2018 and 2032
3. Africa Energy Drinks Historical Market: Breakup by Type (USD Billion), 2018-2023
4. Africa Energy Drinks Market Forecast: Breakup by Type (USD Billion), 2024-2032
5. Africa Energy Drinks Historical Market: Breakup by Product (USD Billion), 2018-2023
6. Africa Energy Drinks Market Forecast: Breakup by Product (USD Billion), 2024-2032
7. Africa Energy Drinks Historical Market: Breakup by Packaging (USD Billion), 2018-2023
8. Africa Energy Drinks Market Forecast: Breakup by Packaging (USD Billion), 2024-2032
9. Africa Energy Drinks Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
10. Africa Energy Drinks Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
11. Africa Energy Drinks Historical Market: Breakup by Country (USD Billion), 2018-2023
12. Africa Energy Drinks Market Forecast: Breakup by Country (USD Billion), 2024-2032
13. Africa Energy Drinks Market Structure
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