Report

Global acoustic vehicle alerting system (AVAS) market is projected to witness a CAGR of 10.02% during the forecast period 2025-2032, growing from USD 1.46 billion in 2024 to USD 3.14 billion in 2032. Increased customer awareness about road safety and the implications of missing safety features for pedestrians has increased demand for incorporating features related to vehicle safety, especially AVAS. The increasing adoption of electric and hybrid vehicles that operate more quietly than traditional internal combustion engines is a primary catalyst for market growth. As these vehicles become more prevalent on the roads, the need for effective alerting systems to notify pedestrians and cyclists of their presence has become critical, driving the demand for acoustic vehicle alerting systems.
Regulatory mandates from governments of all countries are now implementing laws that mandate electric vehicles to produce noise for the safety of pedestrians. The regulatory push is concurrent with the increased adoption of electric vehicles (EVs), which is increasingly growing on environmental concerns and battery technology improvements, boosting the demand for the acoustic vehicle alerting systems market.
Urbanization plays a significant role in the growth of the market. With rising population densities in cities, the interactions between vehicles and pedestrians have intensified, necessitating advanced safety measures such as AVAS. Additionally, the growing awareness of road safety issues has led consumers to prioritize vehicles equipped with such technologies. Technological advancements in sound engineering, allowing for customizable and sophisticated alert sounds, enhance AVAS systems' appeal. For instance, in April 2024, THOR AVAS introduced a new synthetic AVAS that sounds different from the electronic exhaust system in terms of power, and the latter sounds louder and the specifications of creating sound layers and timbre. Their creation has many nuances, which ultimately give a balanced sound in different modes and on various types of transport.
Electric Vehicle Adoption to Fuel the Acoustic Vehicle Alerting System Market Growth
Electric vehicles are gaining popularity at a rapid pace. With more consumers opting for EV-driven vehicles, considering environmental concerns and the need for a sustainable mode of transport, safety measures take the forefront. In 2023, under 60% of new electric car registrations were in China, just under 25% in Europe, and 10% in the United States, corresponding to nearly 95% of global electric car sales. Unlike conventional vehicles, EVs are much quieter in operation; therefore, there is a potential danger that pedestrians and cyclists may not hear them getting closer. Considering this safety factor, regulations in many countries require EVs to have certain specific sounds when traveling at low speeds. For instance, the U.S. National Highway Traffic Safety Administration (NHTSA) and European Union rules decided that EVs need to make noise while running for speeds up to 30 km/h. With sales of EVs growing and the demands for pedestrian safety rising, this convergence has elevated the niche feature of AVAS to an integral one in modern electric mobility. With innovation and improvement by manufacturers in AVAS technologies, this market is set to boom massively, driven by regulatory requirements and consumer expectations for a safer urban environment.
For instance, in July 2024, Brose Fahrzeugteile SE & Co. KG launched an Acoustic Vehicle Alerting System for electric and hybrid Vehicles. Brose is expanding its product line to include an auditory warning system for electrified vehicles. The family-run business plans to install the new technology in several million electric and hybrid cars across Europe and North America as early as 2026.
Technological Advancements to Accelerate the Acoustic Vehicle Alerting System Market Growth
Technological innovations are almost acting as a catalyst for swift acceleration in the acoustic vehicle alerting system market. Indeed, it's bringing a revolution in how sound impacts electric vehicles. Such high-fidelity sound systems, directional audio, and other audio technologies allow manufacturers to craft more sophisticated and user-specific alert sounds that increase awareness without intrusive. The inclusion of artificial intelligence and machine learning further makes AVAS capable of adapting in real time to the conditions during which the vehicle is being driven. Its profiles can be adjusted depending on speed or braking and the environmental conditions of the surroundings. These developments enhance safety and improve the driving experience by making them more intuitive in communicating with the environment. Therefore, the AVAS market is expanding as manufacturers must apply new technology to meet regulatory requirements while meeting or exceeding consumer demands about safety and innovative designs.
For instance, in April 2022, Honda Motor Co., Ltd. unveiled its New City e:HEV in India under Honda Cars India Ltd. The car is fully equipped with advanced safety technologies and features like an ACE body structure, an Ultra High Tensile Strength Steel Frame with Super High Formability 980 MPa grade steel, and an acoustic vehicle alerting system in low-speed EV mode.
Battery Electric Vehicles to Dominate the Acoustic Vehicle Alerting System Market Share
Battery Electric Vehicles (BEV) will lead the AVAS market share, as, at their core, electric vehicles are exclusively powered by electric power; thus, they tend to be much quieter than their old internal combustion counterparts. Silence leads to reducing noise pollution but potentially harms pedestrian safety, making alerting mechanisms critical. The key driver behind this burgeoning popularity of BEV is a global awareness of environmental sustainability and increasing interest in cleaner forms of transport solutions. Consumers are increasingly embracing the usage of BEVs because of continued technological changes in battery efficiency and vehicle design. This dynamic interplay between the rise of BEV and the need for enhanced safety measures puts the AVAS into a crucial position in the future of electric mobility, merging innovation with a commitment to public safety. Also, key participants in the market are electric vehicles featured with AVAS to address the rising awareness concerning sustainable transportation.
For instance, in September 2024, Tata Motors Ltd. launched its Tata Curvv EV in the market; with electric vehicles driving almost silently, pedestrians and other motorists are unaware of an electric vehicle's presence. Tata Motors addressed this issue by introducing the acoustic vehicle alert system (AVAS) in the Curvv EV, another first for the brand. It produces an audio chime when the vehicle travels below 20 kmph, alerting pedestrians about its presence.
Asia-Pacific Dominates Acoustic Vehicle Alerting System Market Share
A rapid adoption of electric vehicles, robust government regulations, and investments in automotive technology are propelling the Asia-Pacific acoustic vehicle alerting system (AVAS) market. China and Japan are among the first in this transformation. Regarding electric vehicle manufacturing and sales, China is leading the Asia-Pacific market. For instance, new electric car registrations in China reached 8.1 million in 2023, increasing 35% from 2022, and 2023 was the first year since China extended New Energy Vehicle tax exemptions for purchases of EVs and provided non-financial incentives. With the automobile being one of the best sectors in economic growth, a glaring necessity has arisen to have proper AVAS to ensure safety for pedestrians crossing the roads of crowded cities. Moreover, as electric mobility is gaining much popularity and governments are upholding the reduction in carbon emissions, manufacturers come under a legal obligation to install AVAS and other similar systems, conforming to the safety aspect. Asia-Pacific's developing automotive industry, audio systems, and consumer demand for safe modes of transportation will occupy a sizeable market share in the global AVAS market. For the future, innovation and safety by key market players will be the areas of focus across this region.
For instance, in April 2022, Nissan Motor Co., Ltd., a Japanese automobile manufacturer, unveiled its Nissan Leaf with new design features, such as a pedestrian alert sound that adjusts per the vehicle�s speed. Nissan�s sound designers and engineers have designed the Canto AVAS to change tone and pitch based on whether the car is speeding up, slowing down, or reversing.
Future Market Scenario (2025-2032F)
� As global regulatory frameworks increasingly mandate sound emissions for electric vehicles (EVs), the AVAS market will grow robustly. Governments will likely tighten regulations to enhance pedestrian safety, creating a steady demand for AVAS technologies.
� Advancements in audio technology, artificial intelligence, and machine learning will enable the development of more sophisticated and adaptive AVAS solutions. Future systems may feature customizable sound profiles, real-time adjustments based on driving conditions, and integration with smart city infrastructure, enhancing their functionality and appeal.
� The shift towards electric mobility is expected to accelerate, with more consumers opting for Battery Electric Vehicles (BEVs) and Hybrid Electric Vehicles (HEVs). This trend will continue to fuel the AVAS market as manufacturers strive to meet safety standards and consumer expectations.
Key Players Landscape and Outlook
A dynamic landscape of key players characterizes the global acoustic vehicle alerting system market, contributing to innovative solutions to enhance vehicle safety in electric mobility. Prominent companies are leveraging their expertise in audio technology to create sophisticated systems that comply with stringent regulations and prioritize pedestrian awareness. As the demand for electric vehicles (EVs) surges, driven by growing environmental consciousness and government mandates, the need for effective AVAS solutions becomes increasingly critical. This market is set for robust growth, fueled by technological advancements in sound design and artificial intelligence, enabling customizable and adaptive alert systems that enhance safety. Moreover, heightened consumer awareness of pedestrian safety issues will propel manufacturers to integrate these essential systems into their vehicle offerings. As competition intensifies and innovation flourishes, the AVAS market is poised to play a pivotal role in shaping the future of safe and sustainable transportation.
For instance, in February 2024, UNO Minda Limited showcased future-ready auto technologies at ACMA Automechanika 2024, including the acoustic vehicle alerting system, electric vehicle supply equipment (EVSE), off-board and on-board chargers, smart plugs, and others.