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Sharing market intelligence within an organisation brings many benefits, both in terms of improving internal processes as well as in the form of increasing sales effects. When deciding to purchase market data, it is worth – before placing an order – to consider the issue of dissemination of information within the team. Sharing data from the report requires choosing the appropriate license and proper preparation of the company for sharing knowledge.

Who inside the company may use data from market reports?

- Company owners and board members.

- Directors and managers.

- Business analysts and market researchers.

- Employees responsible for business development.

- Marketing, sales and customer service teams.

- Administrative staff.

Which information from market reports is important for each team member?

- Management summaries: for executives.

- Statistics and indicators: for business analysts.

- Ready-to-implement recommendations: for specialists such as marketing and sales.

- Graphs and charts: for specialists who prepare presentations.

- Development forecasts: for staff involved in creating corporate development strategy.

- Expert comments: for moderators of corporate workshops and brainstorming sessions.

- Harmonised market data: for team preparing and updating budgets.

How does market intelligence sharing support the development of the company?

- Speeds up the search for information, what saves time and facilitates internal processes.

- Increases the knowledge and awareness of employees, and thus improves the effectiveness of their work.

- Objectivises analyses and thus enables making good decisions and improves market effects.

- Focuses employees' attention on action, increasing their involvement and effectiveness.

- Encourages conversations and mutual help, which speeds up problem solving and enables efficient dealing with crises.

- Increases creativity what allows to develop innovative solutions.

- Supports the professional development of employees, increasing their satisfaction from work.

- Activates cooperation between departments and improves the atmosphere in the team.

How to organise sharing market intelligence in the organisation?

- Take care of the legality of disseminating knowledge and buy appropriate licenses for market reports and knowledge sharing software.

- Collaborate with the team to develop market intelligence sharing procedures so that everyone has access to all information that is important to them.

- Remember to ensure a certain degree of freedom and flexibility in knowledge sharing processes to encourage people to be open, creative and innovative.

- Use various forms of communication – e.g. e-mails, intranet, workshops, presentations, brainstorms.

- Encourage your team to talk and verbally share information important to your business development.

- Provide instant access to the latest market information – e g. disseminate purchased reports right after purchase, create newsletters with market information, and if you have access to paid subscriptions, set automatic news alerts.

- Make sure that every person using market data understands it and can use it in practice (check how market reports can be used by your team ).

And if you have any doubts about the use of market reports in your company, feel free to contact us. We will be happy to provide all necessary explanations, propose optimal solutions, offer support at the stage of selecting reports and purchasing, and if necessary, we will also help in negotiations with the publisher.

Contact us to discuss how we could help your company >