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Report

Home Care in Pakistan

Market Direction I 2024-02-22 I 53 Pages I Euromonitor

Discounted by 10% to 2024-05-31

While laundry care and bleach were larger categories, many types of specialised home care continued to emerge strongly from a relatively low base. All the main categories registered strong retail volume growth in 2023, despite economic challenges like high inflation and a rising US dollar exchange. Meanwhile, the high inflationary pressure on prices stimulated double-digit retail current value growth across categories.

Euromonitor International's Home Care in Pakistan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Home Care in Pakistan
Euromonitor International
February 2024

List Of Contents And Tables

HOME CARE IN PAKISTAN
EXECUTIVE SUMMARY
Home care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 1 Households 2018-2023
MARKET DATA
Table 2 Sales of Home Care by Category: Value 2018-2023
Table 3 Sales of Home Care by Category: % Value Growth 2018-2023
Table 4 NBO Company Shares of Home Care: % Value 2019-2023
Table 5 LBN Brand Shares of Home Care: % Value 2020-2023
Table 6 Distribution of Home Care by Format: % Value 2018-2023
Table 7 Distribution of Home Care by Format and Category: % Value 2023
Table 8 Forecast Sales of Home Care by Category: Value 2023-2028
Table 9 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
LAUNDRY CARE IN PAKISTAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Laundry detergents sees continuous growth while consumers remain brand loyal
Colgate-Palmolive leverages strong portfolio and strategic consumer targeting to consolidate leading position
Fabric softeners develops but still requires company support
PROSPECTS AND OPPORTUNITIES
Manufacturers are expected to focus on price reductions and discounts
Introduction of smaller pack sizes to remain a focus for key players
Strong potential for fabric softeners
CATEGORY INDICATORS
Table 10 Household Possession of Washing Machines 2018-2023
CATEGORY DATA
Table 11 Sales of Laundry Care by Category: Value 2018-2023
Table 12 Sales of Laundry Care by Category: % Value Growth 2018-2023
Table 13 Sales of Laundry Aids by Category: Value 2018-2023
Table 14 Sales of Laundry Aids by Category: % Value Growth 2018-2023
Table 15 Sales of Laundry Detergents by Category: Value 2018-2023
Table 16 Sales of Laundry Detergents by Category: % Value Growth 2018-2023
Table 17 NBO Company Shares of Laundry Care: % Value 2019-2023
Table 18 LBN Brand Shares of Laundry Care: % Value 2020-2023
Table 19 NBO Company Shares of Laundry Aids: % Value 2019-2023
Table 20 LBN Brand Shares of Laundry Aids: % Value 2020-2023
Table 21 NBO Company Shares of Laundry Detergents: % Value 2019-2023
Table 22 LBN Brand Shares of Laundry Detergents: % Value 2020-2023
Table 23 Forecast Sales of Laundry Care by Category: Value 2023-2028
Table 24 Forecast Sales of Laundry Care by Category: % Value Growth 2023-2028
DISHWASHING IN PAKISTAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Hand dishwashing continues to flourish in Pakistan
Automatic dishwashing remains negligible in Pakistan
Demographic and social trends raise awareness of and interest in automatic dishwashing
PROSPECTS AND OPPORTUNITIES
Increasing adoption of automatic dishwashers and related products anticipated in new homes
Incentives and promotions with a focus on smaller packaging for lower-income consumers
Colgate-Palmolive is expected to maintain its dominance
CATEGORY INDICATORS
Table 25 Household Possession of Dishwashers 2017-2022
CATEGORY DATA
Table 26 Sales of Dishwashing by Category: Value 2018-2023
Table 27 Sales of Dishwashing by Category: % Value Growth 2018-2023
Table 28 NBO Company Shares of Dishwashing: % Value 2019-2023
Table 29 LBN Brand Shares of Dishwashing: % Value 2020-2023
Table 30 Forecast Sales of Dishwashing by Category: Value 2023-2028
Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2023-2028
SURFACE CARE IN PAKISTAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Demand rises as consumers continue to focus on cleanliness and hygiene in 2023
Dettol rides consumer loyalty and widespread accessibility to gain retail value share in 2023
Specialised options like bathroom cleaners and floor cleaners continue to win over consumers
PROSPECTS AND OPPORTUNITIES
More general types to lead but specialised options are set to increase their penetration
Players to invest in marketing and distribution to drive consumers towards brands
Awareness of surface care is set to rise in rural households
CATEGORY DATA
Table 32 Sales of Surface Care by Category: Value 2018-2023
Table 33 Sales of Surface Care by Category: % Value Growth 2018-2023
Table 34 NBO Company Shares of Surface Care: % Value 2019-2023
Table 35 LBN Brand Shares of Surface Care: % Value 2020-2023
Table 36 Forecast Sales of Surface Care by Category: Value 2023-2028
Table 37 Forecast Sales of Surface Care by Category: % Value Growth 2023-2028
BLEACH IN PAKISTAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Positive trajectory for bleach retail volume and value sales in 2023
Reckitt Benckiser enjoys brand loyalty to maintain leadership
Demographic trends remain a key factor in the positive demand trend
PROSPECTS AND OPPORTUNITIES
Laundry care substitutes to put pressure on bleach
Local players to increasingly see bleach as a viable and potentially lucrative home care space
Manufacturers to invest in new product development to resist substitution by surface care products
CATEGORY DATA
Table 38 Sales of Bleach: Value 2018-2023
Table 39 Sales of Bleach: % Value Growth 2018-2023
Table 40 NBO Company Shares of Bleach: % Value 2019-2023
Table 41 LBN Brand Shares of Bleach: % Value 2020-2023
Table 42 Forecast Sales of Bleach: Value 2023-2028
Table 43 Forecast Sales of Bleach: % Value Growth 2023-2028
TOILET CARE IN PAKISTAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Emphasis on preventative hygiene continues to push the demand for toilet care products in 2023
Toilet liquids/foam gains popularity among a wider population
Harpic leverages wide offer and modern marketing tools to maintain dominance
PROSPECTS AND OPPORTUNITIES
Demographic and social developments to fuel the demand for toilet care products
Improving living standards to boost growth potential
Growing popularity of toilet cleaners with disinfectant properties among more affluent consumers
CATEGORY DATA
Table 44 Sales of Toilet Care by Category: Value 2018-2023
Table 45 Sales of Toilet Care by Category: % Value Growth 2018-2023
Table 46 NBO Company Shares of Toilet Care: % Value 2019-2023
Table 47 LBN Brand Shares of Toilet Care: % Value 2020-2023
Table 48 Forecast Sales of Toilet Care by Category: Value 2023-2028
Table 49 Forecast Sales of Toilet Care by Category: % Value Growth 2023-2028
POLISHES IN PAKISTAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Demand continues to be driven by the growing middle-class consumer base
Guerlain Cherry Blossom and Kiwi compete fiercely in shoe polish
The digital landscape draws consumers
PROSPECTS AND OPPORTUNITIES
Opportunities for local players as international rivals focus on innovation
Urbanisation and home ownership set to boost the performance of floor and metal polishes
Consumers focus on value
CATEGORY DATA
Table 50 Sales of Polishes by Category: Value 2018-2023
Table 51 Sales of Polishes by Category: % Value Growth 2018-2023
Table 52 NBO Company Shares of Polishes: % Value 2019-2023
Table 53 LBN Brand Shares of Polishes: % Value 2020-2023
Table 54 Forecast Sales of Polishes by Category: Value 2023-2028
Table 55 Forecast Sales of Polishes by Category: % Value Growth 2023-2028
AIR CARE IN PAKISTAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Air care benefits from the trend for new modern homes
Reckitt Benckiser focuses on innovation to add dynamism to Air Wick
King Chemical Corp leverages quality at affordable prices to lead the field
PROSPECTS AND OPPORTUNITIES
Manufacturers are expected to maintain accessible price points to stimulate demand
Electric air fresheners to gain traction among modern consumers and workplaces
Increased car ownership to propel car air fresheners
CATEGORY DATA
Table 56 Sales of Air Care by Category: Value 2018-2023
Table 57 Sales of Air Care by Category: % Value Growth 2018-2023
Table 58 NBO Company Shares of Air Care: % Value 2019-2023
Table 59 LBN Brand Shares of Air Care: % Value 2020-2023
Table 60 Forecast Sales of Air Care by Category: Value 2023-2028
Table 61 Forecast Sales of Air Care by Category: % Value Growth 2023-2028
HOME INSECTICIDES IN PAKISTAN
KEY DATA FINDINGS
2023 DEVELOPMENTS
Rising middle-class consumer base fuels ongoing increase in the demand for home insecticides
Spray/aerosol and electric insecticides thrive amid a more modern, specialised approach to home insecticides
Home insecticides sees growing online presence
PROSPECTS AND OPPORTUNITIES
Environmental and health focus to push a steady rise in the demand of safer and eco-friendly insecticides
Physical retailers to maintain dominance but there is space for e-commerce to gain traction in home insecticides
Counterfeit brands may hinder trust and growth potential
CATEGORY DATA
Table 62 Sales of Home Insecticides by Category: Value 2018-2023
Table 63 Sales of Home Insecticides by Category: % Value Growth 2018-2023
Table 64 NBO Company Shares of Home Insecticides: % Value 2019-2023
Table 65 LBN Brand Shares of Home Insecticides: % Value 2020-2023
Table 66 Forecast Sales of Home Insecticides by Category: Value 2023-2028
Table 67 Forecast Sales of Home Insecticides by Category: % Value Growth 2023-2028

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